Tuesday, July 14, 2009
Now Things Get Interesting: CBS Joins Comcast’s Web TV Trial
Yet another addition to the growing list of programmers signing on to Comcast’s “On Demand Online”: CBS will join the cable provider’s trial program, which will allow subscribers to get Web access to shows they get on TV.
CBS will join previously announced partners Time Warner, which is offering up programming from its Turner channels and HBO; Liberty Media’s Starz, and smaller players like Scripps, Rainbow and A&E. The twist is that CBS is the only broadcaster to sign up for the trial.






