What’s one of the biggest names in magazine publishing worth? These days, maybe $5 million.
That’s the high end of the range Bloomberg will be paying for BusinessWeek, reports BusinessWeek. Next question: How many of the magazine’s employees stay on once the deal closes later this year? BusinessWeek publisher Keith Fox can’t make any assurances. But he does call the deal “exciting.”
Just in case anyone thought Time Warner had any lingering interest in NBC Universal, this ought to put it to rest: Time Warner CEO Jeff Bewkes just compared the proposed Comcast/NBCU deal with the disastrous one his company made with AOL nearly a decade ago.
YouTube sneaked up on big media, then scared the hell out of them, then tried to do business with them, more or less unsuccessfully.
Now, three years after Google plunked down $1.6 billion for the video site, it seems to have figured out an approach that works for at least some big players: Hand over a chunk of the site to content creators, who get to control it, sell ads on it, program it with their stuff and share some of the ad dollars. Newest example, reportedly: Britain’s Channel 4.
Ad exchanges–giant, automated markets for online advertising buyers and sellers–are supposed to be a huge deal. So why doesn’t anyone want to run them anymore?
Last month, Google lost Michael Rubenstein, the head of its ad exchange, shortly before the ad giant formally rolled out the service to the public. Now Jeff Green, the top guy at Microsoft’s AdECN exchange, is out as well.
Google and Yahoo both expect mobile ads to provide big boosts. Time to rethink that notion, says Bernstein Research’s Jeffrey Lindsay, who says mobile will be a modest niche business for the big guys.
You already know this, but it’s always good to be reminded: In online video, there’s YouTube, and then there’s everybody else. Today’s data point: ComScore’s August video report, which shows Google’s video site generating 10 billion views and owning 39.6 percent of the market. That’s 10 billion views, and that’s just counting Web surfers from the U.S. Factor in international visitors and…it would be a lot bigger.
Good news (potentially) for T. Rowe Price and the other investors plowing $100 million into the revenue-free start-up: The service’s users absolutely love clicking on ads, says a new study.
CEO Carol Bartz explains what Yahoo is getting for its $100 million ad campaign, its first global marketing effort, which was launched today in New York during Advertising Week.
Here’s the rundown of Bartz’s press conference on the branding blowout.
The hackers who duped the New York Times into serving a bogus ad last week may be part of a growing trend. Or they may just be very active: Microsoft says it has been hit by a similar attack and is suing the people behind it.
But first the company needs to figure out who the culprits are.
Google is about to flip the switch on its long-awaited Ad Exchange.
The search giant will reportedly open up its AdX service, which is supposed to bring together ad buyers and sellers the same way a stock market does, within the next two weeks. AdX isn’t a surprise, but it is a big deal.
Pumped for some pigskin this Sunday? Me too. But actually watching a game this weekend, or most of the year, may be tricky for a big swath of the NFL’s fans. Will they be forced to look in the Web’s dark corners to get their fixes?
There is no shortage of places to watch TV shows free on the Web. There’s a glut of them, really. But here comes another: AT&T Entertainment. How is it different than Hulu, TV.com, Sling.com, Fancast, etc.? It’s not.
Sure, you’re watching lots of video on the Web. But that doesn’t mean you’re cutting back on your boob-tube time. At least not yet.
Conventional wisdom of the day: Magazine mogul Jann Wenner, the man who made his mark with Rolling Stone in the 60s and 70s, and then again with US Weekly in this decade, has blown it on the Web. And now it’s too late for him to catch up.
And who knows? It may even be true. But here’s one bit of nuance to chew on: Magazine mogul Jann Wenner has made money–as in, a profit–on the Web for the last five years.
Economists may be declaring that the recession is over, but declarations won’t do much for media businesses that have seen their ad dollars disappear. But here’s a bit of (very) cautiously optimistic news for them: Two reports from Wall Street research shop Sanford Bernstein noting the mildest of turnarounds.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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