When will the online ad market finally start bouncing back? We’ve yet to see it in Q2 earnings reports from the likes of Google and Yahoo.
But one observer says it’s already here: Ad optimization firm PubMatic reports that prices for ad-network inventory it sees have increased 35 percent since the beginning of the year.
Yet another addition to the Twitter ecosystem of companies based on the microblogging service, but that don’t pay it a dime: Pontiflex, which is trying to charge marketers for each Twitter user name it collects.
Last week, I noted that Internet ad spending had dropped five in the first three months of the year, and wondered when Web ads might rebound. Here’s a data point for optimists in the “soon, real soon” camp: Procter & Gamble, the world’s biggest marketer, is pouring more into Web ads than ever. Last quarter it increased its spending on Internet display ads by nearly 150 percent.
No one you know visits AOL, but 109 million people go there every month. Who are they? Primarily 45 to 65-year-old women, says the ad agency working for AOL.com–which would like the portal’s core site to attract a slightly younger audience.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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