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		<title>Sarah Palin, Please Come Back! Hulu Traffic Drops in November</title>
		<link>http://mediamemo.allthingsd.com/20081212/sarah-palin-please-come-back-hulu-traffic-drops-in-november/</link>
		<comments>http://mediamemo.allthingsd.com/20081212/sarah-palin-please-come-back-hulu-traffic-drops-in-november/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 20:43:40 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Google]]></category>
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		<description><![CDATA[File under "interesting, but understandable": After a flurry of election-related interest in October, traffic to red-hot Hulu fell off in November. Blame Sarah Palin--or the lack of her.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/sarah-palin.jpg"><img class="alignright size-full wp-image-2056" title="sarah-palin" src="http://mediamemo.allthingsd.com/files/2008/12/sarah-palin.jpg" alt="" width="250" height="175" /></a>File under &#8220;interesting, but understandable&#8221;: After a flurry of election-related interest in October, traffic to red-hot Hulu fell off in November. Blame Sarah Palin&#8211;or the lack of her.</p>
<p>ComScore says that traffic to the joint venture between News Corp.&#8217;s (NWS) Fox  and GE&#8217;s (GE) NBC  fell 10.8 percent from October to November, dropping from 5.3 million unique visitors to 4.8 million. (Hulu&#8217;s PR team notes that ComScore&#8217;s separate &#8220;VideoMetrix&#8221; panel assigned a much bigger audience to the site last month: 2<a href="http://www.comscore.com/press/release.asp?press=2616">4 million uniques</a>. They haven&#8217;t put out November numbers yet but I&#8217;ll update when I get them).</p>
<p>ComScore (SCOR) says U.S. traffic at Google&#8217;s (GOOG) YouTube  also dropped that month, but by a much smaller margin&#8211;0.006 percent. And since YouTube is a global property, those numbers are less telling. Hulu, meanwhile, is a U.S.-only site (much to the dismay of blog commenters).</p>
<p>Apologies for not figuring out how to show you this data in graph form&#8211;I&#8217;ll figure it out eventually. For now, click to enlarge.</p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2008/12/video-traffic-chart.png"><img class="alignnone size-full wp-image-2052" title="video-traffic-chart" src="http://mediamemo.allthingsd.com/files/2008/12/video-traffic-chart.png" alt="" width="350" height="31" /></a></p>
<p>This makes plenty of sense: Hulu was one of two places were you could (legally) see the &#8220;Saturday Night Live&#8221; Sarah Palin clips, which were huge sensations. The other one, NBC.com, dropped a whopping 50 percent&#8211;from 14.1 million to 7.2 million, comScore says.</p>
<p>And all sorts of Web sites that enjoyed a bump during the run-up to the election have tailed off a bit since then. ComScore says the Huffington Post, for instance, is down 20 percent&#8211; from five million uniques to four million. Presumably Oak Investment Partners was aware of that before <a href="http://kara.allthingsd.com/20081201/huffington-post-nabs-25-million-in-funding-heres-an-exclusive-boomtown-interview-with-oak-investments-fred-harman/">it sank $25 million into the site last month</a>.</p>
<p>Meanwhile, Hulu still shows impressive growth. If I could have figured out how to create a graph, you&#8217;d see that Hulu has still had a huge run-up since March, when it left beta.</p>
<p>Speaking of beta, video site/blog punching bag Joost has logged its first full month of traffic since its Web video player became open to the public. ComScore pegs traffic at 1.1 million uniques; the company says that its data, which include global traffic, show 2.1 million.</p>
<p>Those aren&#8217;t huge numbers&#8211;I can think of several text-only blogs, which cost a lot less to build and operate than Joost&#8217;s site, that garner more eyeballs than that&#8211;but they&#8217;re not terrible either. Still, Joost has a lot of ground to catch up if it wants to give Hulu a run for its money.</p>
<p>Last but not least! Here&#8217;s an excellent clip from the smart folks at the Onion. It&#8217;s a month old, but news to me. Enjoy:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="350" height="202" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.hulu.com/embed/blM286AzzgJYPbiZEab9Fw" /><embed type="application/x-shockwave-flash" width="350" height="202" src="http://www.hulu.com/embed/blM286AzzgJYPbiZEab9Fw" allowfullscreen="true"></embed></object></p>
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