Tuesday, October 13, 2009
Bloomberg Buys BusinessWeek For a Song, Plus Up to $5 Million
What’s one of the biggest names in magazine publishing worth? These days, maybe $5 million.
That’s the high end of the range Bloomberg will be paying for BusinessWeek, reports BusinessWeek. Next question: How many of the magazine’s employees stay on once the deal closes later this year? BusinessWeek publisher Keith Fox can’t make any assurances. But he does call the deal “exciting.”









I don’t usually write about writers landing jobs, but I did want to point out that Jeff Bercovici, last seen writing the Mixed Media blog for Portfolio.com, has landed at DailyFinance, a site run by Time Warner’s AOL. Why do I care? Because it’s yet another sign that AOL is continuing to hire experienced writers and reporters to bulk up its sites as other publishers are slimming down or shutting down. And because it’s a nice change of pace from layoff stories.
Never say never: Condé Nast, which is closing down its Portfolio business magazine, has decided not to turn off the lights at Portfolio.com. Instead, it is shifting control of the Web site–essentially, the Portfolio.com address and a couple years of archived content–over to American City Business Journals, its corporate cousin in the Advance Publications family.
While the chattering classes continue to pick over Portfolio’s bones, it’s worth checking in on the business titles Condé Nast was targeting with its ill-fated magazine. In short: None of them are suffering from a Portfolio-like swoon, but they’re all in lousy shape. And while we’re at it, let’s dispense with the story that Condé Nast burned $100 million or more on this one.
User-generated news aggregators like Reddit are notoriously difficult sites to pitch to advertisers, but Condé Nast may have figured out how to do it. If it works, it could be promising news for Digg, which has a bigger audience but the same problems.



