If you talked to any remotely candid publisher about magazine performance during the first three months of this year, the response would be a glower and an epithet. Here’s what that translates to in numbers: Ad revenue was down 20.2 percent, and ad pages were down 25.9 percent. But that probably understates how bad it was.
Why is Time Inc. planning on shedding six percent of its staff? The new numbers released by the magazine publisher behind titles like Ladies’ Home Journal offer a grim clue: Ad revenues are down 18 percent in the last year, and the next quarter looks equally bad.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
D is unlike any other executive conference. Since its debut in 2003, D has brought to life the energy and excitement of the digital revolution in an unscripted, upfront and unparalleled way. Read more »
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