It’s all well and good for Google to say the worst is over. But what about media companies that survive on revenue streams other than search ads?
Things should be better for them, too, says Publicis, one of the biggest advertising companies in the world. The French holding company, which announced its results today, says things bottomed out this summer.
Be very careful about reading too much into this. But for what it’s worth, several newspaper publishers are now announcing that things are looking…“up” is the wrong word. Let’s try “less bad.” And let’s see what the New York Times has to say tomorrow.
Waiting for the economy to come roaring back? So is Google. The search giant had a decent quarter, but not one that’s going to blow away Wall Street or convince anyone that the economy is roaring back. But it’s an okay performance for a media company in a recession.
First quick look at Apple’s earnings: Tim Cook and company have beaten the Street’s expectations. Apple earned $1.33 per share on revenues of $8.16 billion, beating the consensus of $1.09 and $8 billion. It also outperformed estimates for sales of the Mac, iPod and iPhone. At first glance, a strong quarter. But guidance for the next quarter may be a bit less than what Wall Street was looking for.
Google is letting advertisers who buy AdWords–its main revenue engine–automatically buy mobile advertising, too. The company says AdWords buyers can choose to have their AdWords automatically show up on phones that support “real” Internet browsers like T-Mobile’s G1 phone and Apple’s iPhone. That’s a relatively small market, but one that’s growing fast, and Google’s first real opportunity to show that it can make money on mobile.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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