Google insists, over and over, that it has no intention of getting into the content business. So how is it finessing its way into the music business? Very carefully.

The search giant is working on a new service that will provide searchers with streaming music, which sounds a whole lot like a content play at first blush. But Google will only be offering limited bits of music, and it will be relying on other companies–Lala.com, MySpace’s iLike and Imeem, sources say–to actually provide the tunes.

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An endless ad barrage may be enough to get you to sample Bing. But it can’t ensure you’ll like the results once you try it.

That’s the conclusion Citigroup’s Mark Mahaney reached after taking Microsoft’s new search engine for a spin and comparing it to Google’s and Yahoo’s. The result: Google still delivers better results most of the time. In 71 percent of searches, Google either supplied the most relevant answer or tied with other engines. Bing did that 46 percent of the time.

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One last Michael Jackson Web traffic story: Google says it received so many search queries with the late singer’s name on Thursday that it thought it was being targeted by an “automated attack.” Which meant that some visitors looking for Jackson info on Google News got an error message for about 25 minutes yesterday.

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Twitter notched yet another milestone yesterday when it finally showed up on comScore’s index of Web search milestones. The catch: It barely registered, pulling down a search share of just 0.001 percent. But I’m sure that comScore is missing the majority of Twitter’s searches. So what’s the real number?

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