Monday, March 30, 2009
Pessimists: Web Ad Growth Ground to a Halt Last Year; Optimists: Web Ad Growth Still Exists!
Ad dollars are still moving from offline venues to the Web, which makes sense, because that’s where people’s eyeballs have moved. But they’re moving much more slowly: U.S. Web ads increased by a mere 2.6 percent during the last three months of 2008, to $6.1 billion. The year before, they had grown at a 24 percent clip.
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About Peter
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Ethics Statement
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.




