<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>MediaMemo &#187; reduction</title>
	<atom:link href="http://mediamemo.allthingsd.com/tag/reduction/feed/" rel="self" type="application/rss+xml" />
	<link>http://mediamemo.allthingsd.com</link>
	<description>by Peter Kafka</description>
	<lastBuildDate>Mon, 23 Nov 2009 03:55:44 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<image>
		  <url>http://allthingsd.com/theme/images/logo-rss.jpg</url>
		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
		  <width>144</width>
		  <height>22</height>
	</image>		<item>
		<title>Cond&#233;'s Cuts Come to Vogue</title>
		<link>http://mediamemo.allthingsd.com/20091014/condes-cuts-come-to-vogue/</link>
		<comments>http://mediamemo.allthingsd.com/20091014/condes-cuts-come-to-vogue/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 20:32:31 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ad count]]></category>
		<category><![CDATA[arrivals departures feature]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[costs]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[expense]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[Maurie Perl]]></category>
		<category><![CDATA[publisher]]></category>
		<category><![CDATA[reduction]]></category>
		<category><![CDATA[The September Issue]]></category>
		<category><![CDATA[theaters]]></category>
		<category><![CDATA[Vogue]]></category>
		<category><![CDATA[workfore]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=12103</guid>
		<description><![CDATA[As expected, Cond&#233; Nast executives are swinging the layoff ax around the fabled magazine publisher. Today's cuts are at Vogue, where I'm told at least six people have been let go from one of the company's best-known titles. There will be more to come from the publisher, which shut down four magazines last week and is trying to bring down costs at its remaining titles by 25 percent.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/03/conde-nast-building.jpg"><img class="alignright size-thumbnail wp-image-4926" title="conde-nast-building" src="http://mediamemo.allthingsd.com/files/2009/03/conde-nast-building-150x150.jpg" alt="conde-nast-building" width="150" height="150" /></a>As <a href="http://mediamemo.allthingsd.com/20091009/conde-cuts-continue-15-at-digital-more-to-come/">expected</a>, Cond&eacute; Nast executives are swinging the layoff ax around the fabled magazine publisher. Today&#8217;s cuts are at Vogue, where I&#8217;m told at least six people have been let go from one of the company&#8217;s best-known titles.</p>
<p>There will be more to come at the publisher, which <a href="http://mediamemo.allthingsd.com/20091005/here-are-the-conde-cuts-modern-bride-elegant-bride-gourmet-cookie-closed/">shut down four magazines last week</a> and is trying to bring down costs at its remaining titles by 25 percent. &#8220;Everybody&#8217;s tense and anxious here,&#8221; says a still-employed Cond&eacute; Nast worker. &#8220;A terrible environment. We know the layoffs are coming but don’t know how many or when.&#8221;</p>
<p>Statement from Cond&eacute; spokeswoman Maurie Perl:</p>
<blockquote class="memo"><p>We announced last week when we closed the four titles that there would be companywide expense cost reductions and some workforce reductions in association with the 2010 budget process. These Vogue layoffs are  part of that and we have no further comment on the subject.</p></blockquote>
<p>A reminder: Vogue&#8217;s September 2007 issue was supposedly the biggest in magazine history, and its production has been chronicled in a <a href="http://www.arp.tv/production.html?production=septissue">documentary</a> you can see in <a href="http://www.google.com/movies?hl=en&amp;near=New+York&amp;dq=the+september+issue&amp;sort=1&amp;mid=69495dad3d26ccf2&amp;ei=EDTWSsijMo2GlAfXoZ2dCQ&amp;sa=X&amp;oi=showtimes&amp;ct=movie-link&amp;cd=2&amp;ved=0CBEQwAMoBg">theaters</a> today. But <a href="http://mediamemo.allthingsd.com/20090721/heres-why-mckinseys-coming-to-conde-nast-the-coming-black-september/">Vogue&#8217;s September 2009 issue&#8217;s ad count</a> was down more than 50 percent compared with the previous year.</p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://mediamemo.allthingsd.com/20091014/condes-cuts-come-to-vogue/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Newest Unpleasant Ad Numbers: Mortgage Ads Down 62 Percent</title>
		<link>http://mediamemo.allthingsd.com/20081202/newest-unpleasant-ad-numbers-mortgage-ads-down-62/</link>
		<comments>http://mediamemo.allthingsd.com/20081202/newest-unpleasant-ad-numbers-mortgage-ads-down-62/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 17:18:53 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[Bank of America]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[Citigroup]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[ETrade]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[Havas SA]]></category>
		<category><![CDATA[Hollywood Reporter]]></category>
		<category><![CDATA[investment service]]></category>
		<category><![CDATA[loan]]></category>
		<category><![CDATA[mortgage]]></category>
		<category><![CDATA[MPG North America]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[reduction]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[spending]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[Steve Lanzano]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=1577</guid>
		<description><![CDATA[It's no surprise that financial advertising has slowed down in the first three quarters of 2008. The surprise is that it's only been a 10 percent reduction, according to Nielsen. But next year will be worse, of course.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/dark-knight-burning.jpg"><img class="alignright size-medium wp-image-1583" title="dark-knight-burning" src="http://mediamemo.allthingsd.com/files/2008/12/dark-knight-burning-247x300.jpg" alt="" width="205" height="250" /></a>Your grim advertising stats for the day: Financial advertisers pull back in 2008, and another ad agency predicts a spending decline for 2009. In other news, the sun rises in the East, and sets in the West.</p>
<p>It&#8217;s no surprise, obviously, that financial advertising has slowed down in the first three quarters of 2008. The surprise is that it&#8217;s only been a 10 percent reduction (so far), according to <a href="http://blog.nielsen.com/nielsenwire/consumer/financial-services-ad-spending-drops-10-in-q3-2008/">Nielsen</a>.</p>
<p>There are also some interesting breakdowns: Mortgage and loan companies spent 62 percent less (of course). But credit service companies <em>increased</em> their spend by 22 percent, and investment service companies boosted their spend by six percent.</p>
<p>Here&#8217;s Nielsen&#8217;s list of top 10 financial advertisers (click chart to enlarge): Note that Bank Of America (BAC), one of the comparative winners during the meltdown, has cut its spend by 30 percent so far this year&#8211;slightly more than teetering Citigroup&#8217;s (C) 26.5 percent cut. Previously left-for-dead ETrade (ETFC), meanwhile, bumped up its spend by 24.5 percent.</p>
<p><a href="http://mediamemo.allthingsd.com/files/2008/12/nielsen-financial-ad-spend1.png"><img class="size-full wp-image-1581 alignnone" title="nielsen-financial-ad-spend1" src="http://mediamemo.allthingsd.com/files/2008/12/nielsen-financial-ad-spend1.png" alt="" width="350" height="182" /></a></p>
<p>Want more unpleasantness? OK. Comes now yet another ad executive to tell you that next year will be very unpleasant for anyone looking to make a living off of advertising revenue.</p>
<p><a href="http://www.reuters.com/article/Media08/idUSTRE4B06OJ20081201">U.S. advertising spending will drop 5-8 percent next year</a>, says Steve Lanzano, chief operating officer of MPG North America, a unit of French advertising conglomerate Havas SA. Lanzano predicts that sports advertising, long considered one of the most impervious to downturns, will get roughed up as well:</p>
<blockquote><p>Even television sports, which have become more popular with advertisers since audiences tend to watch the events live rather than recording them, will suffer from the broad pullback in marketing spending, said Lanzano.</p>
<p>Lanzano estimated 9 to 10 percent of spending on broadcast sports comes from financial services and automotive, both industries that have been in turmoil. &#8216;That&#8217;s a lot of money moving out,&#8217; said Lanzano.</p>
<p>&#8216;Because of the hits in the categories that support sports&#8211;whether it&#8217;s financial or automotive or retail&#8211;I think they might take a little more of a hit than they would in other recessionary periods,&#8217; he said.&#8221;</p></blockquote>
<p>OK. Let&#8217;s break the glumness up a bit, shall we? If you&#8217;re looking for a cheap laugh, head to the <a href="http://www.hollywoodreporter.com/hr/content_display/news/e3i262fde538e888068a758fe1158bc42f0">Hollywood Reporter&#8217;s take on the Nielsen numbers</a>. Then feast your eyes on the unintentional, yet very successful contextual advertising placed to the right of the story (which is where I borrowed the image currently at the top of this story).</p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://mediamemo.allthingsd.com/20081202/newest-unpleasant-ad-numbers-mortgage-ads-down-62/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
