Thursday, August 20, 2009
MySpace Welcomes Media Link (and Wenda Millard!): The Complete Internal Memo
As Kara Swisher just reported, News Corp.’s MySpace has hired media consulting firm Media Link, along with Media Link President Wenda Harris Millard, to overhaul the social network’s sales group.
Here’s the complete internal memo from CEO Owen Van Natta, which describes Millard’s position as head of the ad sales group as an “interim” one, and announces that former sales boss Jeff Berman is out.
Tuesday, May 5, 2009
Media Execs Get a Little Less Grouchy: Are Ads Creeping Back?
Newsflash: More data confirm that ad spending was really bad last year. But ad execs–at least those in certain industries–say things may be bottoming out this spring.
Thursday, December 11, 2008
Confirmed: CBS Interactive Restructuring After CNET Deal, Cutting Staff
CBS has yet to announce any cuts or restructuring after acquiring CNET this summer for $1.8 billion. That changes today.
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About Peter
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Ethics Statement
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.





