Wednesday, November 4, 2009
MySpace’s “Work in Progress”: Losing Money and Traffic, Blowing Google Guarantees
Did Rupert Murdoch wait way too long to fix MySpace? It’s easy to get that impression from the News Corp. earnings call today.
The takeaway: The site is losing traffic and money and is going to get at least $100 million less from Google than it once thought. “It’s a work in progress,” News Corp. says, over and over again.







A new series of reports argues that billionaire David Geffen doesn’t want to make money by investing in the New York Times–he wants to save it. Fair enough. But how exactly does he plan to do that?
File this one under “hard to say it’s news”: Microsoft CEO Steve Ballmer says the company would consider more layoffs–if the economy falls off another cliff. Gotta credit him with consistency: He said the exact same thing a week ago.
Charge people who want to read stuff online? Heresy in the media world until recently. Now everyone is noodling with it, and News Corp. is charging hard. Rupert Murdoch says he plans on exporting The Wall Street Journal’s subscription model to other sites soon–but not via Amazon’s Kindle.
For the past year or so, News Corp. CEO Rupert Murdoch has been a consistent voice of pessimism, and he forecast an ugly economy before his big media peers did. And now he’s more upbeat than his fellow media CEOS. Here’s his opening salvo: “It is increasingly clear that the worst is over… there are emerging signs in some of our businesses that the days of precipitous decline are done and that revenues are beginning to look healthier.”
MySpace CEO Chris DeWolfe is likely to be on his way out of the company he helped found, and News Corp., which bought the social network in 2005, has a single potential successor in mind. Sources say that person is former Facebook COO Owen Van Natta, who is currently CEO of music start-up Project Playlist. People familiar with the matter tell me that DeWolfe and News Corp., specifically new digital boss Jon Miller, are discussing a leadership change today.
My colleagues over at The Wall Street Journal have been able to convince more than a million people to pay for full access to the paper’s Web site. Can it find even more people who are willing to pay for even more online stuff? We may find out: WSJ.com is contemplating what sounds an awful lot like trade newsletters.
From the small victories department: Cablevision says that its purchase of Newsday last summer wasn’t quite the disaster it had feared. That is, instead of taking a $450 million write-down on the $650 million purchase, the cable company is only writing off $402 million on the Long Island newspaper. Even better: The paper didn’t do that poorly in the last three months of 2008.