The Web is full of armchair ad critics, particularly when it comes to spots from Apple and Microsoft. And the usual consensus from the chattering classes: Apple ads goooood. Microsoft ads baaaaaad.
But Microsoft’s latest campaign, which features documentary-like tales of youngish people priced out by Apple, may actually be working. At least when it comes to youngish people’s perceptions of the two brands.
Everyone knows why magazine companies are shedding people left and right: They’re shedding ad dollars left and right. But sometimes a visual really does help drive the point home.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
D is unlike any other executive conference. Since its debut in 2003, D has brought to life the energy and excitement of the digital revolution in an unscripted, upfront and unparalleled way. Read more »
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