Wednesday, December 3, 2008
Cyber Monday Web Traffic Up. What Does That Mean?
Web traffic to the top online shopping sites jumped 10 percent on Cyber Monday compared to last year, says Nielsen Online. So what does that mean? Nothing, really: Assuming the data are accurate, we still don’t know how much people actually spent, and what they spent it on. We’re likely get a few more pieces of the puzzle today, when/if comScore comes out with its online commerce numbers. But the most important data are still locked away in retailers’ databases, and that stuff won’t be public for some time.
