Wednesday, June 24, 2009
What Happens When Your Local Paper Goes Online-Only? It Loses Most of Its Staff.
Conventional wisdom is that if today’s newspapers want to survive, they’re going to have to ditch their printing presses and most of their staff and learn to do more with less in an online-only world.
OK. But exactly how much less?
I’ve been asking Mark Josephson that question for months, and now he has an answer: Josephson, the CEO of local news platform Outside.in, figures the local, online-only newspaper of tomorrow for a decent-sized city has a staff of 20 people. That’s 20 people, period: Perhaps six of those people are “news gatherers.” Here’s his math.
I’m still on record predicting the demise of seattlepi.com–the online-only zombie version of the erstwhile Seattle Post-Intelligencer. My gut is that even though the Hearst-owned site has an edit staff 80 percent smaller than its predecessor paper, it still won’t be able to generate enough traffic and advertising to cover its costs. But while Hearst isn’t ready to declare victory, it does say that the first two months of seattlepi.com’s life have been “encouraging.” Via a press release, Hearst offers up a bevy of traffic stats that show the site has grown even as its staff has shrunk. Hearst doesn’t offer up any info about revenue, but does say that its “sales and marketing team is highly energized.” Good start.
One of the risks of employing a newsroom full of clever journalists — when you fire them, they might leave a biting memento on their way out.
As expected, Hearst is pulling the plug on its Seattle Post-Intelligencer. In its place, starting tomorrow, will be seattlepi.com, which will kind of be like an online version of the old newspaper — if it was put out with a fraction of the staff.
If the Kindle is the iPod for books, do we need a Kindle for magazines and newspapers? I’d say no. But publishing heavyweight Hearst disagrees and is going to come out with an e-reader of its own, according to a published report.
