Monday, November 2, 2009
Apple’s iTunes Pitch: TV for $30 a Month
Would you pay $30 a month to watch TV via iTunes?
That’s the pitch Apple has been making to TV networks in recent weeks. The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software, multiple sources tell me. The industry finds this idea both tempting and terrifying.




Remember all the way back, a couple weeks ago, when everyone was talking about Twitter and Oprah and Ashton Kutcher and the millions of people who were joining Twitter every week? Turns out the majority of those new Twitterers–three out of every five–won’t be back in May. That’s a problem, says Web measurement service Nielsen.
Netflix has been one of the rare winners during the recession/depression: Customers are flocking to the movie rental service and investors love the stock. This meant that expectations were very high for the company’s first quarter, and it appears to have met them.
