Yesterday, Viacom told Wall Street that its third quarter had been better than most analysts expected. Today Time Warner delivered a similar report: Revenue was on track, but cost savings improved the bottom line. That won’t help hundreds of Time Inc. employees who face job cuts this quarter. Meanwhile, the company can’t ditch AOL soon enough: It has already spent $100 million prepping it for a spinoff this year.

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Here’s another quick glimpse of the advertising market, courtesy of Viacom. The cable giant says ad sales are still down, but that the rate of decline is slowing. And in the fall of 2009, that constitutes pretty good news.

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The New York Times announced plans to cut eight percent of its newsroom payroll this week, citing “economic thunderstorms,” which suggested that this morning’s earnings results were going to be particularly unpleasant. Surprise! They’re not that awful, at least by the diminished standards of the newspaper industry.

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Google CEO Eric Schmidt couldn’t be any clearer: He’s been saying, over and over, that he thinks the recession is in his company’s rear-view mirror. And Wall Street has been listening: It has been steadily pushing up the search giant’s shares for months. Today we get to find out just how good Google’s growth story is.

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Steve Ballmer says he doesn’t expect to do much search-related M&A, which makes sense since there’s little left to buy. But he may be willing to pay for search. Ask AOL.

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Maybe this is why Comcast rushed to knock down a story that said it bought NBC Universal from GE: It knew Wall Street would hate the idea.

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You already know this, but it’s always good to be reminded: In online video, there’s YouTube, and then there’s everybody else. Today’s data point: ComScore’s August video report, which shows Google’s video site generating 10 billion views and owning 39.6 percent of the market. That’s 10 billion views, and that’s just counting Web surfers from the U.S. Factor in international visitors and…it would be a lot bigger.

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What do you do if you’ve got a grip on the Web/design software market? Expand into the Web measurement business, apparently. Adobe, whose Photoshop and Acrobat software offerings dominate the Web publishing business, will pay $1.8 billion to acquire Omniture, whose Web traffic measurement software is that industry’s standard.

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Get used to headlines like this: Disney is buying up comic powerhouse Marvel for $4 billion. The cash and stock deal values Marvel at $50 a share, up almost 30 percent from its Friday close.

We’ll get more details during a conference call later this morning, but if you want to kill time until then, you can play amateur M&A guy and draw up your own list of big media companies that will be buying or selling in the next year or so.

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A year ago, Apple’s iTunes owned about 70 percent of the digital music market, and newcomer Amazon had just five percent. Today, Apple still has 70 percent, but Amazon has…eight percent. In other news: People are buying music from Microsoft’s Zune store!

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Ready to toss dirt on the old, unloved CD? You’re going to have to wait a while. Compact discs are increasingly hard to find (at least in physical stores), but someone out there keeps buying them: The ancient format still makes up the majority of music sales in the U.S. And since album-length CDs are a whole lot more lucrative for the industry than iTunes singles, expect to see the industry cling to them as long it can get away with it.

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The paper’s Internet operations used to be a bright spot. But last quarter Web advertising dropped more than 15 percent. What gives?

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Amazon’s Q2 was just what Wall Street was expecting–which in Wall Street’s perverse logic means that Wall Street will be disappointed. Amazon delivered net sales of $4.65 billion and earnings of 32 cents per share; consensus called for $4.67 billion and 32 cents. Jeff Bezos might have been able to allay investors’ worries, but he was a no-show for the conference call.

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We saw a mini-rally in newspaper shares yesterday, based on the notion that the worst may be over for the industry. But the New York Times’s Q2 results are pretty inconclusive:
The publisher was able to take a big chunk out of costs, but revenue kept plunging, and Web ads dropped by more than 15 percent. The paper did say, though, that things got less bad as the quarter progressed, and that they’ll get slightly less bad next quarter, too.

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When will the online ad market finally start bouncing back? We’ve yet to see it in Q2 earnings reports from the likes of Google and Yahoo.

But one observer says it’s already here: Ad optimization firm PubMatic reports that prices for ad-network inventory it sees have increased 35 percent since the beginning of the year.

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