Monday, September 21, 2009
Newspapers’ Bad News Get Less Bad–But Not by Much
Is the newspaper advertising slump about to end? Nope. But it’s continuing to get a little bit less awful.
A survey of some of the remaining analysts covering the industry, as well as people who actually work in it, concludes that Q3 ad revenue will be down 25 percent. Awful by any standard except those of this year: Q1 was down 28.3 percent and Q2 was 29 percent.




