It’s a classic seller’s gambit: Increase prices by cutting supply. The online publishers’ version: Make your ads more valuable by selling fewer ads. That ought to be tough to do on the Web, where the more ad inventory gets created every day. But SmartMoney.com says it’s figured out how to do it.
CBS used to have a personal finance Web site, but it sold it after the last boom. Now the company thinks it would be a good time to start another one from scratch, with the help of its recently acquired CNET staff.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
