Did Rupert Murdoch wait way too long to fix MySpace? It’s easy to get that impression from the News Corp. earnings call today.
The takeaway: The site is losing traffic and money and is going to get at least $100 million less from Google than it once thought. “It’s a work in progress,” News Corp. says, over and over again.
Here’s a good way to get your hands on scarce venture capital money: Create a start-up geared around Twitter-like “real-time” sharing and conversations. The newest entrant: Hot Potato, a buzzy start-up that’s supposed to let users converse about a particular event, whether they’re attending it in person or watching from afar. When it’s up and running, that is. The five-man crew doesn’t have users or a product just yet. But it has just raised around $1 million.
Just how big are MySpace and Facebook? Big enough to account for nearly one in five of the display ads Web marketers buy in the U.S. That has nothing to do the number of dollars the two social networks generate, since their ad impressions are famously cheap. But at least it gives you a sense of the services’ potential.
Facebook offered to buy TipJoy, then changed its mind. Now the micropayment start-up has closed, and a co-founder is working for…Facebook.
As Kara Swisher just reported, News Corp.’s MySpace has hired media consulting firm Media Link, along with Media Link President Wenda Harris Millard, to overhaul the social network’s sales group.
Here’s the complete internal memo from CEO Owen Van Natta, which describes Millard’s position as head of the ad sales group as an “interim” one, and announces that former sales boss Jeff Berman is out.
Now that MySpace has finished its acquisition of iLike, what is it going to do with it? Don’t think music, MySpace CEO Owen Van Natta stressed in a press conference today, think about “socialization of content.”
What does that mean? It means the social network has spent $19.5 million on engineering talent to help overhaul its site.
See? You don’t just have to be a buzzy social network to suffer through security problems. You can be a relatively staid Web 1.0 giant, too. eBay is warning developers who build programs that incorporate the online marketplace’s engine about a security breach.
Looking for lots of specifics about the $200 million at $10 billion valuation deal that Facebook and Digital Sky Technologies just announced? Then you have come to the wrong conference call, my friend. But for what it’s worth, Facebook CEO Mark Zuckerberg did sound fairly upbeat and confident during his chat with reporters Tuesday morning–the way you’d expect someone who just cashed a check for a couple hundred million to sound.
The big picture: Even though Facebook’s official valuation has slid from $15 billion (November 2007, when Microsoft invested) to $10 billion, Zuckerberg is OK with that, arguing that 1) that deal was done at the peak of the market, and 2) it was never really a financial deal, but a way for Microsoft to partner up with Facebook.
Facebook is indeed taking money from Russian investors Digital Sky Technologies. As previously reported, the social network is selling $200 million of preferred stock at a $10 billion valuation; DST will also buy up to $100 million of common stock at a lower valuation later this year.
Here’s the newest twist in the Facebook valuation/funding saga: Russian investors have reportedly offered to sink up to $350 million in Mark Zuckerberg’s social network–at two different valuations. The Wall Street Journal says investment group Digital Sky Technologies has offered to spend $200 million on a chunk of the company’s preferred stock at a $10 billion valuation, and is also offering to buy up to $150 million worth of the company’s common stock at a $6.5 billion valuation.
MySpace CEO Chris DeWolfe is likely to be on his way out of the company he helped found, and News Corp., which bought the social network in 2005, has a single potential successor in mind. Sources say that person is former Facebook COO Owen Van Natta, who is currently CEO of music start-up Project Playlist. People familiar with the matter tell me that DeWolfe and News Corp., specifically new digital boss Jon Miller, are discussing a leadership change today.
Not that most advertisers need convincing, but here’s yet more anecdotal evidence that trying to reach the users of social networks like Facebook and MySpace is…difficult.
Social-network users are less likely to click on an ad, and less likely to buy something, than Web users in general, says analyst shop IDC: 79 percent of Web surfers clicked on at least one ad in the past year, but only 57 percent of social-network users did.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
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