Just how big are MySpace and Facebook? Big enough to account for nearly one in five of the display ads Web marketers buy in the U.S. That has nothing to do the number of dollars the two social networks generate, since their ad impressions are famously cheap. But at least it gives you a sense of the services’ potential.
Ever worry that the ever-increasing barrage of status updates from Facebook, Twitter and every other real-time, hey-look-what-I’m-doing and look-what-happened-just-this-very-second service may be outstripping your brain’s capacity to process them? You’re probably right, says a new study from a University of Southern California neuroscience group.
Anyone who buys into the FriendFinder Networks IPO won’t just be buying a piece of a debt-ridden, money-losing collection of porn sites and social networks. They’ll also be buying a piece of a car the company bought from one of its founders, and now values at $95,000. Readers tell me it’s a Ferrari Modena.
Two early winners in today’s voting: Mark Zuckerberg’s social network and Ben & Jerry’s ice cream–both of which are going to get plenty of exposure tonight and in the days to come.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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