Does the economic turmoil have you pinching pennies and clipping coupons? Then the newest product from the Financial Times isn’t for you: The daily’s new quarterly magazine is aimed at people worth more than $1.6 million.
An endless ad barrage may be enough to get you to sample Bing. But it can’t ensure you’ll like the results once you try it.
That’s the conclusion Citigroup’s Mark Mahaney reached after taking Microsoft’s new search engine for a spin and comparing it to Google’s and Yahoo’s. The result: Google still delivers better results most of the time. In 71 percent of searches, Google either supplied the most relevant answer or tied with other engines. Bing did that 46 percent of the time.
Here’s another big media player trying — very cautiously — to get people to pay for online media: Disney’s ESPN is going to put the Website for its “ESPN the Magazine” title behind a paywall this summer. But the vast majority of the site’s stuff will remain free.
Absolutely nuts about college basketball, but afraid you won’t find yourself in front of a TV or a computer when March Madness rolls around? Grab your iPhone and five bucks, and you’re in business.
ComScore, the Web analytics company which has been bringing us a weekly installment of grim news about Christmas sales since November, weighs in with its newest update. You may have heard this one before.
It’s no surprise that financial advertising has slowed down in the first three quarters of 2008. The surprise is that it’s only been a 10 percent reduction, according to Nielsen. But next year will be worse, of course.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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