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	<title>MediaMemo &#187; staff</title>
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		<title>AOL: We Need to Fire 2,500 "Volunteers"</title>
		<link>http://mediamemo.allthingsd.com/20091119/aol-we-need-to-fire-2500-volunteers/</link>
		<comments>http://mediamemo.allthingsd.com/20091119/aol-we-need-to-fire-2500-volunteers/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 13:08:15 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Internet]]></category>
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		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[assets]]></category>
		<category><![CDATA[bonus]]></category>
		<category><![CDATA[bonus plan]]></category>
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		<category><![CDATA[filing]]></category>
		<category><![CDATA[firing]]></category>
		<category><![CDATA[ICQ]]></category>
		<category><![CDATA[instant messaging]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[MapQuest]]></category>
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		<category><![CDATA[Tim Armstrong]]></category>
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		<category><![CDATA[voluntary layoff]]></category>
		<category><![CDATA[volunteers]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=13064</guid>
		<description><![CDATA[AOL, which has already told investors it will spend up to $200 million firing a good chunk of its staff, has now told employees. The company is looking for "up to 2,500 volunteers," CEO Tim Armstrong told his staff today. That's a third of AOL's payroll.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/03/tim_armstrong_lg.jpg"><img class="alignright size-medium wp-image-5186" title="tim_armstrong_lg" src="http://mediamemo.allthingsd.com/files/2009/03/tim_armstrong_lg-300x195.jpg" alt="tim_armstrong_lg" width="250" height="162" /></a>AOL, which has already told investors <a href="http://mediamemo.allthingsd.com/20091112/aols-mass-layoffs-will-cost-200-million/">it will spend up to $200 million firing a good chunk of its staff</a>, has now told employees. The company is looking for &#8220;up to 2,500 volunteers,&#8221; CEO Tim Armstrong told his staff today. That&#8217;s a third of AOL&#8217;s payroll.</p>
<p>The voluntary layoff program begins Dec. 4, a few days before the company spins off from Time Warner (TWX). If AOL doesn&#8217;t get enough volunteers, it will ax people on its own.</p>
<p>This is lousy news for employees, who are faced with a &#8220;jump now or wait to be pushed&#8221; decision, but it is designed to cheer investors: AOL says the cuts will drop its annual operating expenses by $300 million. Through the first nine months of this year, AOL&#8217;s operating expenses ran around $1.8 billion.</p>
<p>Meanwhile, AOL is looking to shed some parts of its business altogether. It has <a href="http://kara.allthingsd.com/20091118/aol-hires-bankers-to-sell-off-icq-as-internet-service-starts-to-shed-non-core-assets/">hired bankers to sell off its ICQ messaging service</a> and is <a href="http://kara.allthingsd.com/20091118/aol-also-likely-to-eye-sale-of-mapquest-is-microsoft-a-possible-buyer/">considering dumping MapQuest</a>, among other assets.</p>
<p>Armstrong&#8217;s (expensive) goodwill gesture: He is giving up his 2009 bonus, which was to be at least $1.5 million. His explanation to employees: &#8220;As a member of our team and the person who takes accountability for the results of the company, I am making the decision to forego my 2009 bonus. That decision is a personal one and is not a sign for the future payout of the overall bonus plan for employees.&#8221;</p>
<p>Here&#8217;s the text of the company&#8217;s filing with the Securities and Exchange Commission:</p>
<blockquote class="memo"><p>On November 19, 2009, AOL Inc. (the &#8220;Company&#8221;) informed its employees of proposed restructuring activities as part of its continuing cost reduction initiatives aimed at aligning the Company’s organizational structure and costs with its strategy (the &#8220;Restructuring&#8221;). The Restructuring is conditioned upon the successful completion of the Company’s previously announced spin-off from Time Warner Inc. (the &#8220;Spin-off&#8221;), as well as the approval of the Company’s new Board of Directors that will begin service in connection with the Spin-off. It is anticipated that, if approved, the Restructuring will include the reduction of approximately a third of the Company’s current employee base, which will be conducted on a voluntary and involuntary basis. The goal of the Restructuring is to reduce ongoing annual operating costs by approximately $300 million. If the Restructuring is approved, the Company expects to incur restructuring charges of up to $200 million, substantially all of which is expected to be incurred from the date of the Spin-off through the first half of 2010.</p></blockquote>
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		<title>BusinessWeek's Future Is Cloudy, but Better Than It Could Have Been: The Grim Non-Bloomberg Scenario</title>
		<link>http://mediamemo.allthingsd.com/20091030/businessweeks-future-is-cloudy-but-better-than-it-could-have-been-the-grim-non-bloomberg-scenario/</link>
		<comments>http://mediamemo.allthingsd.com/20091030/businessweeks-future-is-cloudy-but-better-than-it-could-have-been-the-grim-non-bloomberg-scenario/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 19:12:05 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Internet]]></category>
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		<category><![CDATA[ZelnickMedia]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=12603</guid>
		<description><![CDATA[BusinessWeek employees are waiting to hear if they'll have jobs once Bloomberg takes over the publication, and I'm told that staffers expect to hear their fate shortly after Thanksgiving. That has to be unnerving, but I can at least offer a little bit of comfort in the worst-case scenario employees would be facing had they been purchased by private equity firm ZelnickMedia. The short version: Almost everybody gets fired.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/11/clint-escapes.jpg"><img class="alignright size-full wp-image-740" title="clint-escapes" src="http://mediamemo.allthingsd.com/files/2008/11/clint-escapes.jpg" alt="clint-escapes" width="285" height="206" /></a>BusinessWeek employees are waiting to hear if they&#8217;ll have jobs once Bloomberg takes over the publication, and I&#8217;m told that staffers expect to hear their fate shortly after Thanksgiving. &#8220;Either you&#8217;ll get an offer or you won&#8217;t,&#8221; is the conventional wisdom among the 400 staffers, an employee tells me.</p>
<p>That has to be unnerving, but I can at least offer a little bit of comfort: The worst-case scenario the employees would be facing had they been purchased by private equity firm ZelnickMedia, which was also bidding for the publication.</p>
<p>The short version: Almost everybody gets fired.</p>
<p>Here&#8217;s the longer version of the plan, provided to me by a person familiar with ZelnickMedia&#8217;s bid. It sounds like a plausible idea for a PE group that specializes in turning around distressed assets&#8211;and a chilling one for anybody who draws a paycheck at BusinessWeek:</p>
<ul>
<li>Wind down BusinessWeek&#8217;s print business &#8220;as profitably as possible&#8221;&#8211;the company would have to honor existing subscriptions and could still sell ads in the magazine. But the focus would be on building up BusinessWeek&#8217;s Web site, which has a decent-sized footprint, though not a <a href="http://paidcontent.org/article/419-businessweek.com-and-bloomberg.com-combined-not-exactly-burning-the-cha/">huge one</a>.</li>
<li>Dump almost all of the company&#8217;s newsgathering staff and outsource most of that work to Thomson Reuters (TRI).</li>
<li>Employ a small handful of editorial employees&#8211;perhaps 20, down from the 200-plus who are there now. Some of them would run a Huffington Post-style aggregation site that produces no original content, and some more expensive hires would produce a smattering of high-quality reporting and writing designed to burnish/sustain the BusinessWeek brand. &#8220;Just to give it uniqueness and sizzle,&#8221; my source tells me.</li>
<li>Dump most of the existing business side, as well, but overhaul and bulk up the sales force.</li>
</ul>
<p>The insult-to-injury kicker: Under ZelnickMedia&#8217;s proposal, the buyer wouldn&#8217;t pay a dime for the publication it intended to rebuild. Instead, McGraw-Hill would pay the fund to take the publication off its hands. If that sounds implausible, consider that McGraw-Hill just announced that it will <a href="http://mediamemo.allthingsd.com/20091026/businessweeks-fire-sale-nets-mcgraw-hill-5-9-million/">save up to $25 million next year by not owning the title</a>.</p>
<p>Given the above terms, it&#8217;s easy enough to see why McGraw-Hill ended up going with Bloomberg. For starters, the winning bidder actually paid cash for the magazine, and McGraw-Hill will end up netting a $5.9 million gain, after taxes, on the deal.</p>
<p>Also important: McGraw-Hill won&#8217;t have to anguish as it watches one of its flagship properties get dismantled.</p>
<p>So what will happen to BusinessWeek now that Bloomberg owns it? Nothing nearly so drastic, at least in the short term. For now, <a href="http://paidcontent.org/article/419-interview-bloombergs-pearlstine-says-buying-businessweek-matches-need-a/">Bloomberg is talking about bulking up the title</a>, not shredding it, so that&#8217;s a good sign for both employees and readers.</p>
<p>Alas, Bloomberg can&#8217;t take on all of the magazine employees looking for jobs, and that pool is only going to get bigger.</p>
<p>Forbes slashed deep into its staff this week, and next week Time Warner&#8217;s (TWX) Time Inc. will lay out some of its layoff goals. I&#8217;ve heard Time Inc. employees refer to layoff plans as &#8220;tree-trimming&#8221; or &#8220;surgical,&#8221; but I think the trimming will feel much blunter to the folks who lose their jobs. The publisher&#8217;s cost-cutting plans include hundreds of layoffs&#8211;something likely similar to the cuts the publisher went through last year, I&#8217;m told.</p>
<p>The <a href="http://www.nypost.com/p/news/business/it_pink_slip_time_FlaIvb3nkxf3Y9B1cZeo9H">New York Post&#8217;s Keith Kelly</a> reports today that Time&#8217;s News and Finance unit, which includes Time, Fortune and Sports Illustrated, will be particularly hard hit, and I&#8217;ve confirmed that myself.</p>
<p>UPDATE: No surprise here: BusinessWeek President Keith Fox is stepping down. Mild surprise: He&#8217;s staying on at McGraw-Hill. Here&#8217;s his memo:</p>
<blockquote class="memo"><p>When we announced that McGraw-Hill was exploring strategic options for BusinessWeek, I promised to communicate with you as openly and often as I could.  In this spirit, I wanted each of you to know that I will be remaining with McGraw-Hill after the deal with Bloomberg is closed. I will continue to play a role in the integration post-close and plan to take on a new role at McGraw-Hill in 2010.</p>
<p>During this process, our collective goal was to find the best buyer for BusinessWeek. I am proud that I played a role in ensuring that BusinessWeek has a new home at Bloomberg, where it will thrive under the leadership of Norman Pearlstine. I am committed to the transition and helping in any way that I can.</p>
<p>It’s been a privilege to be the President of BusinessWeek. I thank Terry McGraw for his confidence and trust in me and Glenn Goldberg for his support, direction, clarity, and sense of humor. I’ve also been a member of an amazing team which has navigated the transformation of the media environment with agility, focus, passion, and integrity.</p>
<p>The team&#8211;Steve Adler, Jessica Sibley, Tania Secor, Linda Brennan, Roger Neal, and Carl Fischer&#8211;is the best in the industry. Like BusinessWeek, they have bright futures ahead of them.  I will miss the daily interaction, but I am wiser (and a little grayer) because of their collaborative spirit and desire to make BusinessWeek the global leader in business that it is today.</p>
<p>I also have a special thanks to Patricia Hipplewith, my assistant, who juggled my calendar, protected me from solicitors, and kept me on schedule and well fed! She is the personification of commitment and integrity.</p>
<p>I am humbled by BusinessWeek’s 80-year history. Thank you for allowing me to play a small part in it.</p>
<p>Keith</p></blockquote>
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		<title>How to Survive the Media Meltdown: "Imagination, Enthusiasm"</title>
		<link>http://mediamemo.allthingsd.com/20090721/how-to-survive-the-media-meltdown-imagination-enthusiasm/</link>
		<comments>http://mediamemo.allthingsd.com/20090721/how-to-survive-the-media-meltdown-imagination-enthusiasm/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 14:17:24 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Internet]]></category>
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		<category><![CDATA[Forbes]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=9487</guid>
		<description><![CDATA[Still have a job in media? Looking for a wee bit of inspiration in a gloomy week in a miserable year? Here's a free pep talk.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/07/sunrise.jpg"><img src="http://mediamemo.allthingsd.com/files/2009/07/sunrise-250x172.jpg" alt="sunrise" title="sunrise" width="250" height="172" class="alignright size-medium wp-image-9488" /></a>Still have a job in media? Looking for a wee bit of inspiration in a gloomy week in a miserable year? Here&#8217;s a free pep talk, courtesy of Forbes.com editor Paul Maidment.</p>
<p>There&#8217;s nothing newsworthy in this memo, sent out last week in the wake of <a href="http://mediamemo.allthingsd.com/20090715/forbescom-ceo-jim-spanfeller-out-heres-the-internal-memo/?mod=ATD_search">Forbes.com CEO Jim Spanfeller&#8217;s departure</a>. There&#8217;s no staff-shuffling detailed, and no grand strategy revealed. It&#8217;s really not much more than a &#8220;keep your head up.&#8221; But things are dour enough these days that even that counts for something, I think.</p>
<blockquote class="memo"><p>The sun has risen. Another day. We kick on. Our audience knows little and probably cares less about our internal organization. What they do care about is that we continue to serve them with indispensable journalism in that forthright, robust way that is our hallmark.</p>
<p>The late Jim Michaels liked to say that a Forbes story made readers richer or smarter. Smarter, certainly, about the world around them and understanding the choices they&#8217;ll be facing; smarter at running their business and career; smarter at investing, and smarter at enjoying the rewards of success. But a Forbes story can also make readers richer in spirit, heart or mind. Richer/smarter remains a good lens to look through at all we do.</p>
<p>We celebrate entrepreneurism all the time, and we should look for that same spirit in ourselves. You don&#8217;t need me to tell you that our industry is changing beyond all recognition, both in its forms and in the business models that pay for it.</p>
<p>We now compete for the time of busy people with a whole range of new competitors with an equally broad range of journalistic standards, approaches and ways of paying for what they do. Now more than ever, we need to be flexible and open to how we think about our journalism, and to question past assumptions about how we work &#8212; holding fast to our core principles and never putting the trust our audience has in us and our brand at risk &#8212; but being ready to experiment with how we create and distribute our journalism.</p>
<p>Not every one of those experiments will work. We shall have to be disciplined in measuring their relevance and usefulness to our audience, and bury our losers while cultivating our winners.</p>
<p>As at every publication, there are serious constraints now on our resources, but there are no restrictions on our imagination, enthusiasm or editorial entrepreneurship beyond those we impose on ourselves. We all still have to do our day jobs, make sure our audience is served in the most forthright way we know how with great journalism, and help support a business underneath it all to pay our salaries.</p>
<p>I learned long ago that there is nothing like robust cash flow to support robust journalism. We shall still have to set priorities for what we can take on, but I am sure I speak for [Forbes magazine editor] Bill [Baldwin] and all our senior colleagues when I commit to do all I humanly can to get as many of the best of your new ideas in front of our audience as we can.</p>
<p>We are a publication across all our media for people in business, rather than a business publication, which lets us range wide in what we cover an how. We now have a broad audience comprised of many overlapping sub-audiences, but all seeking in various ways that Forbesian voice, insight and timely wisdom that we offer.</p>
<p>We need to stay relevant to every one in a changing and challenging world. So let&#8217;s kick on with vigor and imagination to make as large an audience as we can richer and smarter however we can. &#8216;Cos that is what we do. And our audiences deserve no less.</p></blockquote>
<p>[<em>Image credit: <a href="http://www.flickr.com/photos/35188692@N00/120837775/">Eye of einstein</a></em>]</p>
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		<title>Condé Nast Firing Most of Portfolio.com Staff</title>
		<link>http://mediamemo.allthingsd.com/20081030/conde-nast-firing-most-portfoliocom-staff/</link>
		<comments>http://mediamemo.allthingsd.com/20081030/conde-nast-firing-most-portfoliocom-staff/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 18:06:52 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Peter Kafka]]></category>
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		<description><![CDATA[More cuts at Condé Nast: The publisher will fire most of the staff of its Portfolio.com Web site, which is run separately from its sister print publication. The site's editorial staff of roughly two dozen will be shrunk down to "single digits," says a source at the company. But Condé Nast managers haven't told Portfolio.com staffers who's staying and who's going.]]></description>
			<content:encoded><![CDATA[<p>More cuts at Condé Nast: The publisher will fire most of the staff of its Portfolio.com Web site, which is run separately from its sister print publication. The site&#8217;s editorial staff of roughly two dozen will be shrunk down to &#8220;single digits,&#8221; says a source at the company. But Condé Nast managers haven&#8217;t told Portfolio.com staffers who&#8217;s staying and who&#8217;s going.</p>
<p>A second source says they&#8217;ve been told the staff will shrink down to three people and that a &#8220;plan would be worked out in the next couple of days.&#8221;</p>
<p>Also unclear: Which one of Condé&#8217;s digital units will end up adopting the Web site. Portfolio.com had been run as a standalone property. That made it a rarity at Condé, where most of magazines&#8217; digital arms are run by its Magnet unit, and the rest are run by Sarah Chubb&#8217;s CondéNet group.</p>
<p>Confused? So are most Condé Nast staffers, who spend lots of time complaining about the publisher&#8217;s byzantine digital architecture. But you won&#8217;t hear them complaining too loudly right now&#8211;they&#8217;re trying to hang on to their jobs, or at least protect their exit packages.</p>
<p>Web site staffers were told about the cuts in a meeting led by General Manager Ari Brandt and publisher David Carey, who didn&#8217;t provide much detail, according to people who attended the meeting.</p>
<p>Portfolio.com staffers have been told they have been meeting their revenue goals for 2008 while the magazine has not. According to a person who attended the meeting, one of the staff&#8217;s braver souls asked Carey why the Web site was being punished more severely than the magazine.</p>
<p>&#8220;He gave a sort of corporate-speak answer, and what it appeared to boil down to is, is &#8216;This is a magazine company,&#8217;&#8221; says a person who attended the meeting. &#8221;And it left the impression that the Web site was sacrificed to save the magazine.&#8221;</p>
<p>In a separate meeting, Portfolio magazine editor Joanne Lipman told her staff that the publication would <a href="http://mediamemo.allthingsd.com/20081030/cuts-coming-to-conde-nast-too-portfolio-gathers-the-troops-for-all-hands-meeting/">cut some positions and publish 10 times a year</a> instead of monthly.</p>
<p>UPDATE: A partial list of <a href="http://mediamemo.allthingsd.com/20081031/condes-going-away-present-for-fired-portfolio-editor-a-book-party/">departing Portfolio staffers</a>.</p>
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