The more time iPhone users spend fondling their apps, the less they have for everything else. Obvious, but important, for media folks trying to figure out what the mobile movement means to them.
Google is letting advertisers who buy AdWords–its main revenue engine–automatically buy mobile advertising, too. The company says AdWords buyers can choose to have their AdWords automatically show up on phones that support “real” Internet browsers like T-Mobile’s G1 phone and Apple’s iPhone. That’s a relatively small market, but one that’s growing fast, and Google’s first real opportunity to show that it can make money on mobile.
Apple, Research In Motion and Google are duking it out for consumers’ smartphone dollars this fall. But here’s an early winner: Time Warner’s AOL, which has landed a $1 million contract to push Google’s G1 phone for the next two days.
Wireless carrier T-Mobile, which is selling the phone in the U.S., is launching a big push on AOL’s Platform A ad network today. It has agreed to buy a billion impressions today and tomorrow.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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