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	<title>MediaMemo &#187; TechDirt</title>
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	<description>by Peter Kafka</description>
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		  <title>All Things Digital</title>
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		<title>Microsoft Barred From Selling Word, but Not From Making Great Fake Web Videos</title>
		<link>http://mediamemo.allthingsd.com/20090812/microsoft-barred-from-selling-word-but-not-from-making-great-fake-web-videos/</link>
		<comments>http://mediamemo.allthingsd.com/20090812/microsoft-barred-from-selling-word-but-not-from-making-great-fake-web-videos/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 11:21:06 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[damages]]></category>
		<category><![CDATA[i4i]]></category>
		<category><![CDATA[kiddie pool]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[Leonard David]]></category>
		<category><![CDATA[Microsoft Germany]]></category>
		<category><![CDATA[Microsoft Word]]></category>
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		<category><![CDATA[U.S. District Court for the Eastern District of Texas]]></category>
		<category><![CDATA[viral]]></category>
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		<category><![CDATA[water slide]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=9818</guid>
		<description><![CDATA[If a ruling from a judge in eastern Texas sticks, Microsoft will have to give up selling its Word franchise in 60 days. But that's a very big if. In other news: Look at this cool ad for Microsoft Germany!]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/08/microsoft-viral-ad.png"><img class="alignright size-medium wp-image-9819" title="microsoft-viral-ad" src="http://mediamemo.allthingsd.com/files/2009/08/microsoft-viral-ad-250x141.png" alt="microsoft-viral-ad" width="250" height="141" /></a>Planning on buying a new copy of Microsoft Word? You may want to hurry up: Redmond will be barred from selling the software in the next two months&#8211;if the company isn&#8217;t able to overturn a Texas judge&#8217;s ruling.</p>
<p>Judge Leonard Davis of the U.S. District Court for the Eastern District of Texas ordered a permanent injunction yesterday that will ostensibly prohibit Microsoft (MSFT) from selling Word within 60 days. It&#8217;s the result of a lawsuit filed by Toronto-based <a href="http://www.i4i.com/">i4i</a>, which claims that Microsoft violated a patent it owns regarding XML files. Microsoft is also supposed to hand over $290 million in damages.</p>
<p>There are more details from <a href="http://blog.seattlepi.com/microsoft/archives/176223.asp#FFSHARE-frameh-315">SeattlePi.com</a> (still <a href="http://mediamemo.allthingsd.com/20090518/hearst-zombie-seattle-paper-doing-better-than-the-original/">extant</a>!) and <a href="http://techdirt.com/articles/20090811/2330285852.shtml">TechDirt</a>. But the most salient point here is that this is a ruling on a patent lawsuit filed in eastern Texas, which generally exists in its own orbit when it comes to patent lawsuits. So odds that this one will stick are awfully low.</p>
<p>Other equally important news: This footage of a guy in a wetsuit zipping down a giant water slide, up a wooden ramp and flying hundreds of feet through the air before landing in a kiddie pool is <em>not real</em>. It&#8217;s just a <a href="http://newteevee.com/2009/08/11/the-megawoosh-waterslide-viral-how-it-was-really-done/">viral ad</a> for Microsoft Germany.</p>
<p>But it&#8217;s pretty cool.</p>
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		<title>Warner Music: That "Music Tax for Colleges" Proposal Isn't Ours (Sort Of). But It Should Be</title>
		<link>http://mediamemo.allthingsd.com/20081207/warner-music-that-music-tax-for-colleges-proposal-isnt-ours-sort-of-but-it-should-be/</link>
		<comments>http://mediamemo.allthingsd.com/20081207/warner-music-that-music-tax-for-colleges-proposal-isnt-ours-sort-of-but-it-should-be/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 18:14:19 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Educause]]></category>
		<category><![CDATA[Jim Griffin]]></category>
		<category><![CDATA[Mark Luker]]></category>
		<category><![CDATA[Mike Masnick]]></category>
		<category><![CDATA[TechDirt]]></category>
		<category><![CDATA[Warner Music Group]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=1737</guid>
		<description><![CDATA[Music industry critics rightly castigate the music business for trying too hard, for too long, to hang on to the doomed CD business. Then they howl when music companies try to make money by selling music in other formats. But strip away incendiary terms like "music tax," and the trial balloon that Warner Music Group is floating makes sense.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/pump_up_the_volume.jpg"><img class="alignright size-full wp-image-1749" title="pump_up_the_volume" src="http://mediamemo.allthingsd.com/files/2008/12/pump_up_the_volume.jpg" alt="" width="169" height="250" /></a>My bloggy brethren can be a hard-to-please bunch: Some of them, for instance, rightly castigate the music business for trying too hard, for too long, to hang on to the doomed CD business. But then they howl when music companies try to make money by selling music in other formats.</p>
<p>Latest example: A recent post from <a href="http://techdirt.com/articles/20081204/1534153023.shtml">TechDirt&#8217;s Mike Masnick</a>, which focused on talks that a Warner Music Group (WMG) rep has had with various colleges and universities about a &#8220;voluntary licensing&#8221; plan. The rough outline: The schools pay a per-student fee to Warner and the other music labels and the students get to download/&#8221;share&#8221; all the music they want.</p>
<p>Much of this is laid out in a presentation that TechDirt acquired, and it seems pretty reasonable to me:</p>
<p><iframe src='http://docs.google.com/EmbedSlideshow?docid=dhpvc2mr_115m5prjqd5' frameborder='0' width='410' height='342'></iframe></p>
<p>But Warner wants you to know that while the above slides say &#8220;Warner Music Group&#8221; and list the name and contact info for Jim Griffin&#8211;a Warner exec hired to look into these kinds of proposals&#8211;it isn&#8217;t theirs. Well, not exactly. In their (many) words:</p>
<blockquote><p>This presentation belongs to someone outside our company and represents that individual’s interpretation of issues discussed at meetings held several months ago. It was not made by me or anyone at Warner Music Group. Of course, we are actively engaged with universities and other parties to seek a constructive resolution to a complex issue&#8211;how to assure artists appropriate compensation while enabling the widespread dissemination of their work among fans. Therefore, we are undertaking an effort to develop new voluntary business models that seek something other than&#8211;and we believe, better than&#8211;a litigation-based approach. This is exactly the type of solution that several universities and their associations have been asking for. We recognize that there are many different potential solutions to this issue, and we are determined to continue to think creatively and cooperatively with other parties in order to find the best ones. At this early stage, many ideas may be discussed and discarded, but efforts to prematurely label or criticize the process only hinder achievement of constructive solutions.&#8221;</p></blockquote>
<p>I&#8217;ll try to translate a bit. The slides are actually the work of <a href="http://www.educause.edu/Community/MemDir/Profiles/MarkALuker/39331">Mark Luker</a>, a VP at something called <a href="http://www.educause.edu/">Educause</a>, an education and tech nonprofit (that among other things, <a href="http://net.educause.edu/edudomain/show_faq.asp?code=EDUBILLING">administers the &#8220;.edu&#8221; domain</a>). But they are a summary of discussions Luker and Educause have had with Griffin. So while they&#8217;re not exactly Warner&#8217;s words, they are, roughly, Warner&#8217;s ideas&#8211;or at least ideas Warner has been batting around.</p>
<p>And while I understand why Warner and the other labels are stepping gingerly around this stuff&#8211;they&#8217;ve got a terrible image to begin with, and anything associated with a &#8220;tax&#8221; is a tough sell in any case&#8211;but this really shouldn&#8217;t be that controversial, at least conceptually: The labels get to move away from both physical distribution as well as charging consumers for each song&#8211;both losing propositions in the long run. And consumers get unlimited consumption for a small monthly fee. Isn&#8217;t that what everyone wants?</p>
<p>Admittedly, there are lots of devils in those details. But better to start tackling them now&#8211;in discussions with anyone who will have them&#8211;than shrugging and <a href="http://mediamemo.allthingsd.com/20081202/why-are-music-sales-dropping-because-its-hard-to-buy-music/">giving up altogether</a>.</p>
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