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	<title>MediaMemo &#187; The Simpsons</title>
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	<link>http://mediamemo.allthingsd.com</link>
	<description>by Peter Kafka</description>
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		  <title>All Things Digital</title>
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		<title>The Simpsons Meet Steve Jobs, and Hulu Captures the Moment</title>
		<link>http://mediamemo.allthingsd.com/20081201/the-simpsons-meet-steve-jobs-and-hulu-captures-the-moment/</link>
		<comments>http://mediamemo.allthingsd.com/20081201/the-simpsons-meet-steve-jobs-and-hulu-captures-the-moment/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 13:56:53 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[Fox]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[The Simpsons]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=1533</guid>
		<description><![CDATA[Did you miss The Simpsons' Apple parody on Fox last night? No problem: Hulu is happy to show you the entire episode. The fact that this is no big deal shows just how far the networks have come in the past few years--they're more than happy to show people their best programming on the Web, just a few hours after it airs.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/simpsons-hulu1.jpg"><img class="alignright size-full wp-image-1538" title="simpsons-hulu1" src="http://mediamemo.allthingsd.com/files/2008/12/simpsons-hulu1.jpg" alt="" width="250" height="187" /></a>Did you miss &#8220;The Simpsons&#8221; last night? Me too. Actually, the show&#8217;s been off my radar for a long time, which means I wouldn&#8217;t have seen last night&#8217;s parody of Apple (AAPL) and Steve Jobs unless someone pointed it out to me.</p>
<p>Luckily, we have the Internet for that.</p>
<p>Right now, you can find clips of the episode throughout Google&#8217;s YouTube, where they&#8217;re technically not supposed to be. (Though in truth, Fox&#8217;s copyright patrol has never seemed that zealous about getting Simpsons stuff off the site.)</p>
<p>More to the point, you can find the entire episode on Hulu, the joint venture between News Corp.&#8217;s (NWS) Fox and GE&#8217;s (GE) NBC (News Corp. is the owner of this Web site). And Hulu will also allow anyone&#8211;say, a blogger who covers the media business&#8211;to embed all of the episode, or a selected clip, on his or her site. (Per a reader&#8217;s <a href="http://mediamemo.allthingsd.com/20081201/the-simpsons-meet-steve-jobs-and-hulu-captures-the-moment/#comment-694">gentle suggestion</a>, I&#8217;ll note that this episode is also available at Fox.com. But Fox.com doesn&#8217;t provide embedding options.)</p>
<p>That&#8217;s the kind of flexibility that&#8217;s now old hat in the Web world, but it&#8217;s worth noting how far along the networks have come in a very short time: A few years ago NBC was still trying to stop YouTube from showing millions of people the &#8220;Lazy Sunday&#8221; clip from &#8220;Saturday Night Live.&#8221; Now all of us expect to see the networks&#8217; best stuff online, with their blessing, just a few hours after it airs. And the networks are happy to oblige.</p>
<p>This still doesn&#8217;t solve the <a href="http://www.avc.com/a_vc/2008/11/trading-analog.html">dollars-to-pennies dilemma</a> that NBC chief Jeff Zucker and other media bosses fret about: The content the media companies can charge a lot of money for in its original state (on TV, on paper, etc.) is worth much less once it gets to the Web.</p>
<p>But that&#8217;s a lot to absorb early on a post-holiday Monday. For now, here are three minutes of &#8220;The Simpsons&#8221; at the Apple (sorry, Mapple) store.</p>
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