Last week, I noted that Internet ad spending had dropped five in the first three months of the year, and wondered when Web ads might rebound. Here’s a data point for optimists in the “soon, real soon” camp: Procter & Gamble, the world’s biggest marketer, is pouring more into Web ads than ever. Last quarter it increased its spending on Internet display ads by nearly 150 percent.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
D is unlike any other executive conference. Since its debut in 2003, D has brought to life the energy and excitement of the digital revolution in an unscripted, upfront and unparalleled way. Read more »
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