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	<title>MediaMemo &#187; TubeMogul</title>
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		<title>YouTube Yawns at Letterman's Extortion Story</title>
		<link>http://mediamemo.allthingsd.com/20091003/youtube-yawns-at-lettermans-extortion-story/</link>
		<comments>http://mediamemo.allthingsd.com/20091003/youtube-yawns-at-lettermans-extortion-story/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 15:16:42 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Google]]></category>
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		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
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		<category><![CDATA[affair]]></category>
		<category><![CDATA[CBS]]></category>
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		<category><![CDATA[David Burch]]></category>
		<category><![CDATA[David Letterman]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[extortion]]></category>
		<category><![CDATA[Fred]]></category>
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		<category><![CDATA[Kimbo Slice]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=11693</guid>
		<description><![CDATA[In certain circles, David Letterman's extortion/adultery story is huge news. On YouTube? It's overshadowed by an "Ultimate Fighter" match.]]></description>
			<content:encoded><![CDATA[<p>In certain circles, David Letterman&#8217;s extortion/adultery story is huge news. On YouTube? It&#8217;s a yawn.</p>
<p>Don&#8217;t get me wrong: Google&#8217;s (GOOG) video site still appears to be the only place to see <a href="http://mediamemo.allthingsd.com/20091002/now-on-youtube-david-lettermans-amazing-extortion-video/">Letterman&#8217;s jaw-dropping admission</a> that he has had affairs with staffers on his show and that a CBS (CBS) employee attempted to extort him with that information.</p>
<p>Those clips aren&#8217;t supposed to be there, and CBS and YouTube keep taking them down, but people keep uploading them. <a href="http://www.youtube.com/watch?v=MRnvRQXIwQo">Here&#8217;s one</a> that appears to come from a Portuguese user, for instance.</p>
<p>But I had a hunch that the story, which involves a man who has been on late night TV longer than many YouTube users have been alive, might not resonate with the site&#8217;s core demo. And data from video-tracking service <a href="http://www.tubemogul.com/">TubeMogul</a> make me think that&#8217;s the case. Here&#8217;s the report I got from TubeMogul marketing director David Burch:</p>
<blockquote class="memo"><p>Pirated versions only racked up 130,624 views throughout the day, mostly because CBS didn&#8217;t post an official version of the clip and was issuing take-down orders (they had already removed five versions of the clip by the time we ran our first report this morning). By way of comparison, pirated clips of the UFC Kimbo Slice fight totaled 1,074,531 views in the past 24 hours.</p>
<p>Oddly, CBS News&#8217; channel released four news videos about the story today, but youtube.com/cbs only had Letterman&#8217;s Madonna interview rather than the clip everyone actually wanted to see.</p></blockquote>
<p>Never heard of Kimbo Slice before? Like <a href="http://mediamemo.allthingsd.com/20090918/is-youtubes-biggest-star-ready-for-the-big-screen/">Fred</a>, he&#8217;s yet another YouTube sensation, albeit one who&#8217;s graduated to TV.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="350" height="212" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/4yn2EcY4i5g&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="350" height="212" src="http://www.youtube.com/v/4yn2EcY4i5g&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Viacom and Google Fight in Court, but Work Together to Keep Kanye West Off of YouTube</title>
		<link>http://mediamemo.allthingsd.com/20090915/viacom-and-google-fight-in-court-but-work-together-to-keep-kanye-west-off-of-youtube/</link>
		<comments>http://mediamemo.allthingsd.com/20090915/viacom-and-google-fight-in-court-but-work-together-to-keep-kanye-west-off-of-youtube/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 14:27:59 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Google]]></category>
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		<category><![CDATA[Peter Kafka]]></category>
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		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=10963</guid>
		<description><![CDATA[Yes, Viacom is still suing Google for  a billion dollars, because it says too many of its videos showed up on YouTube. But that doesn't mean Viacom and Google can't work together to prevent the cable giant's videos from showing up on YouTube.
Want to see this in action? Go to YouTube and try to find a clip of the Kanye West/Taylor Swift/Beyonc&#233; incident from Sunday night's Video Music Awards.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/09/video-music-award-taylor-swift.png"><img class="alignright size-medium wp-image-10904" title="video music award taylor swift" src="http://mediamemo.allthingsd.com/files/2009/09/video-music-award-taylor-swift-250x173.png" alt="video music award taylor swift" width="250" height="173" /></a>Yes, Viacom is still suing Google for  a billion dollars, because it says too many of its videos showed up on YouTube. But that doesn&#8217;t mean Viacom and Google (GOOG) can&#8217;t work together to prevent the cable giant&#8217;s videos from showing up on YouTube.</p>
<p>Want to see this in action? Go to YouTube and try to find a clip of the <a href="http://mediamemo.allthingsd.com/20090914/the-internet-loves-mtv-taylor-swife-and-kanye-west-but-youtube-keeps-its-distance/">Kanye West/Taylor Swift/Beyonc&eacute;</a> incident from Sunday night&#8217;s Video Music Awards. Everyone&#8217;s still talking about it (I don&#8217;t know why, really, but I guess I&#8217;m out of the demo), but if you want to watch it on YouTube, you&#8217;re stuck watching <a href="http://www.youtube.com/results?search_type=videos&amp;search_query=kanye&amp;search_sort=video_date_uploaded">shaky, grainy footage</a> created when people film their TV sets with a camcorder.</p>
<p>That&#8217;s the result of Viacom (VIA) and YouTube using the site&#8217;s <a href="http://www.youtube.com/t/contentid">Content ID system</a>&#8211;which YouTube installed after Viacom filed suit more than two years ago. Content ID allows YouTube to track copyrighted material on the site as long as the copyright owner tells it what to look for.</p>
<p>It&#8217;s not a plug-and-play solution: On Sunday, Viacom had to have staff work through the night to provide YouTube with &#8220;reference files&#8221; from the live show so that the Google&#8217;s video service could find the offending clips and take them down.</p>
<p>But it worked pretty well. Decent-quality clips of the Kanye incident were taken down fairly quickly, and the grainy shots had only generated some 700,000 views by Monday afternoon, according to video-tracker <a href="http://www.tubemogul.com/">TubeMogul</a>. Meanwhile, <a href="http://www.mtv.com/videos/misc/435995/taylor-swift-wins-best-female-video.jhtml#id=1620605">MTV&#8217;s official version</a> was approaching two million views (it&#8217;s now above three million).</p>
<p>You could argue that both Google and MTV would be better served if the official clip was on YouTube. And one day, that might happen. But first, they have to settle their court case.</p>
<p>That looks less likely today than it did a week ago, by the way, because of the recent ruling in the <a href="http://mediamemo.allthingsd.com/20090914/universal-music-gets-slapped-in-court-what-does-that-mean-for-veoh-and-youtube/">Universal Music/Veoh</a> case. Team Viacom says the case, which appears to be quite similar to its own, won&#8217;t have any bearing on the how the company proceeds, while the YouTube guys see it as an affirmation of their position. Translation: More legal back and forth and fewer Viacom clips on the world&#8217;s biggest video site.</p>
<p>Here&#8217;s one of the low-fi versions, by the way. Not recommended if you&#8217;re prone to motion sickness:</p>
<p><object width="350" height="212"><param name="movie" value="http://www.youtube.com/v/LqTlRgTvsfw&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/LqTlRgTvsfw&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="350" height="212"></embed></object></p>
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		<title>YouTube's Most Popular Clips: Still Mostly Ad-Free</title>
		<link>http://mediamemo.allthingsd.com/20090812/youtubes-most-popular-clips-still-mostly-ad-free/</link>
		<comments>http://mediamemo.allthingsd.com/20090812/youtubes-most-popular-clips-still-mostly-ad-free/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 21:23:41 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
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		<category><![CDATA[ads]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[chart]]></category>
		<category><![CDATA[money pit]]></category>
		<category><![CDATA[partner/professional]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[short tail]]></category>
		<category><![CDATA[TubeMogul]]></category>
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		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=9855</guid>
		<description><![CDATA[Google says its oft-maligned video site is going to start making lots of money soon. But it still has some work ahead of it. Right now, for instance, just four in 10 of YouTube's most popular clips carry advertising.]]></description>
			<content:encoded><![CDATA[<p>Kara Swisher isn&#8217;t the only <a href="http://kara.allthingsd.com/20090811/fancy-graphs-of-the-week-iphone-versus-android/">blogger who likes charts*</a>: I love &rsquo;em, too! Especially when I can tie them to a news story&#8211;in this case, <a href="http://mediamemo.allthingsd.com/20090720/youtube-does-some-more-modest-boasting-growth-is-definitely-good-for-our-bottom-line/?mod=ATD_sphere">Google&#8217;s boasting</a> that <a href="http://mediamemo.allthingsd.com/20090716/google-says-youtube-can-be-very-profitable-soonish/">big profits are just around the corner at YouTube</a>, once considered to be a bottomless money pit.</p>
<p>This chart, from video-tracking service TubeMogul, doesn&#8217;t prove or disprove YouTube&#8217;s claim. But it does give you a good sense of where the &#8220;short tail&#8221; of YouTube&#8217;s videos&#8211;its most popular stuff&#8211;comes from.</p>
<p><a href="http://mediamemo.allthingsd.com/files/2009/08/ytdailytop100bytype.png"><img class="alignnone size-full wp-image-9856" title="ytdailytop100bytype" src="http://mediamemo.allthingsd.com/files/2009/08/ytdailytop100bytype.png" alt="ytdailytop100bytype" width="350" height="352" /></a></p>
<p>To tease it out further, I asked the TubeMogul folks what percent of YouTube&#8217;s top videos actually had ads, of any sort, on them. The answer: All of the YouTube &#8220;partner/professional&#8221; clips&#8211;which makes sense. And then another 1.79 percent of the user-generated videos. In other words, 63.28 percent of YouTube&#8217;s top videos are entirely ad-free.</p>
<p>Better than the old days, when the site had no ads at all. But it might explain why even though Google (GOOG) is optimistic about YouTube&#8217;s chances, the search engine has &#8220;yet to realize significant revenue benefits,&#8221; as the company pointed out in its <a href="http://www.sec.gov/Archives/edgar/data/1288776/000119312509163845/d10q.htm">most recent quarterly filing</a>.</p>
<p>Here&#8217;s a video from YouTube&#8217;s most popular offerings that remains unmonetized. Though it seems it would be no problem to get an insurance company to sign on for this one.</p>
<p><object width="350" height="283" data="http://www.youtube.com/v/tm5m0TvZs4c&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/tm5m0TvZs4c&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<p>*Always good when you get to praise the boss&#8217;s idea in public. Even better when you mean it, as in this case.</p>
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		<title>They Like to Watch: Twitter Users Keep Watching Video Long After Facebook and Digg Fans Bail Out</title>
		<link>http://mediamemo.allthingsd.com/20090714/they-like-to-watch-twitter-users-keep-watching-video-long-aftter-facebook-and-digg-fans-bail-out/</link>
		<comments>http://mediamemo.allthingsd.com/20090714/they-like-to-watch-twitter-users-keep-watching-video-long-aftter-facebook-and-digg-fans-bail-out/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 20:01:10 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[Nabokov]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=9233</guid>
		<description><![CDATA[Want to get people to stick around and actually watch your dog-on-skateboard video? Try luring them with Twitter.

So says video-tracking service TubeMogul, which reports that Twitter users who click on a referral link to a Web video are likely to stay longer than people who get to the video from Facebook or Digg.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/07/ice-cream-kid.png"><img class="alignright size-medium wp-image-9237" title="ice-cream-kid" src="http://mediamemo.allthingsd.com/files/2009/07/ice-cream-kid-250x150.png" alt="ice-cream-kid" width="250" height="150" /></a>Want to get people to stick around and actually <em>watch</em> your dog-on-skateboard video? Try luring them with Twitter.</p>
<p>So says video-tracking service TubeMogul, which reports that Twitter users who click on a referral link to a Web video are likely to stay longer than people who get to the video from Facebook or Digg. Tubemogul has a handy chart to make its case here:</p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2009/07/twitter_engagement_research.png"><img class="alignnone size-full wp-image-9235" title="twitter_engagement_research" src="http://mediamemo.allthingsd.com/files/2009/07/twitter_engagement_research.png" alt="twitter_engagement_research" width="350" height="228" /></a></p>
<p>Tubemogul thinks this is surprising data, but the results make perfect sense to me. Digg users race in and out of Web pages with amazing speed, and the bigger Facebook gets, the less meaningful your &#8220;friends&#8221; list becomes, which means you&#8217;re more likely to be steered to something you really don&#8217;t care about.</p>
<p>But since you&#8217;re self-selecting the people you pay attention to on Twitter, their referrals should be more meaningful. This is where the Twitterati&#8217;s praise of the &#8220;passed link&#8221; as a new currency has some real meaning.</p>
<p>Tubemogul&#8217;s data come from a three-month survey of video links from the three services, totaling more than 6.7 billion video views. TubeMogul notes that it can&#8217;t say which services it tracks, but simple math makes it an awfully good bet that one of them is Google&#8217;s (GOOG) YouTube.</p>
<p>All-righty. Time to put Tubemogul&#8217;s data to the test. I just asked my Twitter pals to send me the best YouTube clip they&#8217;ve seen all day, and these are the first three responses I got (thanks <a href="http://twitter.com/smalera">@smalera</a>, <a href="http://twitter.com/laceyhaines">@laceyhaines</a> and <a href="http://twitter.com/derekbrookmeyer">@derekbrookmeyer</a>). See if they hold your attention (Warning! One of these is a clip of Kubrick&#8217;s adaptation of a Nabokov novel, and no one falls down, gets hit in the head or explodes at any point. Just so you know.)</p>
<p><object width="350" height="283" data="http://www.youtube.com/v/-afWrWwbrY4&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/-afWrWwbrY4&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<p><object width="350" height="283" data="http://www.youtube.com/v/4PcL6-mjRNk&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/4PcL6-mjRNk&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<p><object width="350" height="283" data="http://www.youtube.com/v/6MHqvJ2Poc0&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/6MHqvJ2Poc0&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
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		<title>Oscar's YouTube No-Show</title>
		<link>http://mediamemo.allthingsd.com/20090223/oscars-youtube-no-show/</link>
		<comments>http://mediamemo.allthingsd.com/20090223/oscars-youtube-no-show/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 15:30:13 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Google]]></category>
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		<category><![CDATA[FirstShowing.net]]></category>
		<category><![CDATA[James Franco]]></category>
		<category><![CDATA[Oscar]]></category>
		<category><![CDATA[Oscar.com]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[Pineapple Express]]></category>
		<category><![CDATA[Robert Pattison]]></category>
		<category><![CDATA[Seth Rogen]]></category>
		<category><![CDATA[TubeMogul]]></category>
		<category><![CDATA[Twilight]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=4492</guid>
		<description><![CDATA[Looking for highlights of last night's Oscars on YouTube? Good luck. That's because ABC, which broadcast last night's show, and the Academy of Motion Picture Arts and Sciences, which produces the event, don't want clips of last night's show on the world's biggest video site. Instead, they'd prefer that you watch highlights on ABC's Oscar.com site.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-4512" title="robert-pattison-oscars" src="http://mediamemo.allthingsd.com/wp-content/blogs.dir/20/files//2009/02/robert-pattison-oscars-300x180.png" alt="robert-pattison-oscars" width="250" height="149" />Looking for highlights of last night&#8217;s Oscars on YouTube? Good luck.</p>
<p>That&#8217;s because ABC, which broadcast last night&#8217;s show, and the Academy of Motion Picture Arts and Sciences, which produces the event, don&#8217;t want clips of last night&#8217;s show on the world&#8217;s biggest video site. Instead, they&#8217;d prefer that you watch highlights on ABC&#8217;s <a href="http://oscar.com/">Oscar.com</a> site.</p>
<p>I understand the thinking. After all, Disney&#8217;s (DIS) ABC supposedly commands crazily high ad rates for Oscar.com. I&#8217;m told that last year, ABC could charge advertisers more than $70 for every thousand eyeballs that visited the site&#8211;at least double what other big media sites can command on the Web.</p>
<p>Still, you&#8217;d think that ABC, the Academy and Google&#8217;s (GOOG) video site could figure out a way to get visitors at least a taste of what happened last night via YouTube, and then eventually direct those eyeballs to the official site.</p>
<p>But if you look for &#8220;Oscar&#8221; on YouTube this morning, you&#8217;ll get a series of official ABC/Oscar-endorsed highlights from<em> last year&#8217;s show</em> at the top of the search results. And if you look deeper than that, you&#8217;ll find grainy, shaky footage from YouTube uploaders who recorded clips of last night&#8217;s show on camcorders.</p>
<p>That&#8217;s a Fail, as the Web folks like to say. YouTube users don&#8217;t get what they want, and ABC and the Academy don&#8217;t give them a compelling reason to come to the official site.</p>
<p>Then again, maybe YouTube users don&#8217;t really care about the Oscars that much&#8211;unless it gives them a chance to see one of their favorites stars walking or talking.  Video tracking service TubeMogul says that unofficial Oscar clips have generated  470,000 views on YouTube since last night&#8211;and that unofficial clips of &#8220;Twilight&#8221; star Robert Pattinson&#8217;s appearance on the show generated another 300,000 views.</p>
<p>Don&#8217;t know who Robert Pattinson is? I&#8217;m in the same boat. But he&#8217;s what the kids are into these days.</p>
<p><object width="350" height="283" data="http://www.youtube.com/v/1gugzRMmlFo&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/1gugzRMmlFo&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>And here&#8217;s <em>my</em> favorite highlight from last night&#8217;s show, which I can&#8217;t find on either YouTube or Oscar.com: Seth Rogen and James Franco reprising their roles from last summer&#8217;s &#8220;Pineapple Express&#8221;; thanks to <a href="http://www.firstshowing.net/2009/02/22/judd-apatows-pineapple-express-oscars-comedy-short/">FirstShowing.net</a> for this one.</p>
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		<title>Now on YouTube: The Obama Inaugural Everyone Just Saw, Over and Over Again</title>
		<link>http://mediamemo.allthingsd.com/20090120/now-on-youtube-the-obama-inaugural-everyone-just-saw-over-and-over-again/</link>
		<comments>http://mediamemo.allthingsd.com/20090120/now-on-youtube-the-obama-inaugural-everyone-just-saw-over-and-over-again/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 19:25:17 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[inauguration]]></category>
		<category><![CDATA[Sarah Palin]]></category>
		<category><![CDATA[Saturday Night Live]]></category>
		<category><![CDATA[TubeMogul]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=3319</guid>
		<description><![CDATA[YouTube may have been the only big Web site that didn't provide a live stream of Barack Obama's inauguration. But its users are rectifying this as we speak: They're currently uploading clips of the ceremony to the site at a staggering pace.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/01/obama-youtube.png"><img class="alignright size-full wp-image-3320" title="obama-youtube" src="http://mediamemo.allthingsd.com/files/2009/01/obama-youtube.png" alt="" width="250" height="150" /></a>YouTube may have been the only big Web site that didn&#8217;t provide a <a href="http://mediamemo.allthingsd.com/20090119/web-videos-one-day-obama-stimulus-how-to-watch-the-obama-inauguration-live-online/">live stream of Barack Obama&#8217;s inauguration</a>. But its users are rectifying this as we speak: They&#8217;re currently uploading clips of the ceremony to the site at a staggering pace of 3.52 videos per minute, according to video tracking service TubeMogul.</p>
<p>To put that in context, <a href="http://www.tubemogul.com/">TubeMogul</a> normally tracks uploads by the hour: Last fall, when the &#8220;Saturday Night Live&#8221; Sarah Palin skits were the hottest thing on the Web, users were sending clips to the site at a rate of 9.5 per hour, says marketing director David Burch.</p>
<p>Yet another testament to Google&#8217;s (GOOG) reach, and to the powerful appeal Obama has to the Web generation. And, if we&#8217;re going to get technical about it, yet another example of how hard it is for the site to grapple with copyright issues&#8211;if copyright holders wanted to, they could probably require the site to take down the majority of these clips for copyright violations, since they&#8217;re being lifted from broadcasters&#8217; and other news organizations&#8217; streams. But I&#8217;m betting these clips stay up.</p>
<p>In any case, I can&#8217;t imagine there&#8217;s anyone out there who didn&#8217;t see the event live. So here&#8217;s a different take from a YouTube uploader, <a href="http://www.youtube.com/user/Achangein09">Achangein09</a>, who contributed this clip a few minutes ago:</p>
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		<title>Short Attention Span Theater: Web Video Watchers Bail Fast</title>
		<link>http://mediamemo.allthingsd.com/20081126/short-attention-span-theater-web-video-watchers-bail-fast/</link>
		<comments>http://mediamemo.allthingsd.com/20081126/short-attention-span-theater-web-video-watchers-bail-fast/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 11:00:10 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Sesame Street]]></category>
		<category><![CDATA[Stevie Wonder]]></category>
		<category><![CDATA[Superstition]]></category>
		<category><![CDATA[TubeMogul]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=1453</guid>
		<description><![CDATA[Web video watchers watch a lot of Web video. But they don't spend much time on any single one: Clips that run more than a minute long lose half their audience. But some videos, like the one I've selected for you here, are worth sticking around for.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/11/stevie-wonder-youtube.jpg"><img class="alignright size-medium wp-image-1457" title="stevie-wonder-youtube" src="http://mediamemo.allthingsd.com/files/2008/11/stevie-wonder-youtube-300x181.jpg" alt="" width="250" height="150" /></a>Everyone knows Web video watchers are watching a lot of video. That&#8217;s why YouTube is one of the biggest Web sites in the world. But Web video watchers don&#8217;t actually watch that much video footage.</p>
<p>Confused? Don&#8217;t be. It&#8217;s a straightforward explanation: Web video watchers have even twitchier fingers than couch potatoes flipping through 500 channels. Which means that the longer any particular video runs, the less likely they are to watch the whole thing.</p>
<p>Common sense, really. But the folks at video-tracking service <a href="http://www.tubemogul.com/">TubeMogul</a> are now offering a statistical backstop: A study of how long the average Web video watcher stays with any given clip (click chart below to enlarge).</p>
<p><a href="http://mediamemo.allthingsd.com/files/2008/11/tubemogul-stats.jpg"><img class="alignnone size-medium wp-image-1458" title="tubemogul-stats" src="http://mediamemo.allthingsd.com/files/2008/11/tubemogul-stats-300x177.jpg" alt="" width="300" height="177" /></a></p>
<p>Answer: Less than one minute. Ten seconds into an average clip, more than 10 percent of viewers have moved on, TubeMogul says. And by 60 seconds, more than half of viewers have bailed out. Anything more than five minutes is heroic: More than 91 percent of viewers are gone by then.</p>
<p>That&#8217;s one of the reasons many Web video publishers and advertisers are sticking with &#8220;pre-roll&#8221; ads that run before any actual content shows up&#8211;even Google&#8217;s (GOOG) YouTube, which had previously disdained pre-rolls, is now contemplating using them in order to goose revenue. (And yes, this site uses them as well).</p>
<p>That&#8217;s a shame. In an ideal world, video sites would give people a good reason to keep watching a clip as soon as they hit play. And they would find a way to get an ad in front of viewers once they&#8217;re already engrossed.</p>
<p>Easier said than done, admittedly. But while Web video&#8217;s big brains go to work on this problem, let me invite you to stick all the way through the six-minute, 48-second clip below: Stevie Wonder singing &#8220;Superstition&#8221; on Sesame Street in 1973. If you get all the way through and aren&#8217;t satisfied, let me know. I&#8217;ll get you your money back.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="350" height="283" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/_ul7X5js1vE&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="350" height="283" src="http://www.youtube.com/v/_ul7X5js1vE&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>YouTube Votes Thumbs Down on "Saturday Night Live" Sans Tina Fey, Sarah Palin</title>
		<link>http://mediamemo.allthingsd.com/20081027/youtube-votes-thumbs-down-on-saturday-night-live-sans-tina-fey-sarah-palin/</link>
		<comments>http://mediamemo.allthingsd.com/20081027/youtube-votes-thumbs-down-on-saturday-night-live-sans-tina-fey-sarah-palin/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 11:47:33 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Democratic]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[George W. Bush]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[John McCain]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[NBC.com]]></category>
		<category><![CDATA[Republican]]></category>
		<category><![CDATA[Sarah Palin]]></category>
		<category><![CDATA[Saturday Night Live]]></category>
		<category><![CDATA[SNL]]></category>
		<category><![CDATA[Tina Fey]]></category>
		<category><![CDATA[TubeMogul]]></category>
		<category><![CDATA[Will Ferrell]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=22</guid>
		<description><![CDATA[That was fast.

The recent resurgence of "Saturday Night Live," spurred by Republican VP candidate and Alaska governor Sarah Palin and her comic doppelgänger, Tina Fey, may already be over.

How do I know? Well, there's the gut check--I watched most of Saturday's show, which didn't feature Palin or Fey, and it was a snoozer (the absence of new mom Amy Poehler probably didn't help either).

But we can also gauge the reaction of Internet users, thanks to the good folks at TubeMogul, a small start-up that specializes in tracking Web video views.

And the results are not so good.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2008/10/snl-pic.jpg"><img class="size-medium wp-image-295 alignright" title="snl-pic" src="http://allthingsd.com/files/2008/10/snl-pic-300x188.jpg" alt="" width="180" height="113" /></a></p>
<p>That was fast.</p>
<p>The recent resurgence of "Saturday Night Live," spurred by Republican VP candidate and Alaska governor Sarah Palin and her comic doppelgänger, Tina Fey, may already be over.</p>
<p>How do I know? Well, there's the gut check--I watched most of Saturday's show, which didn't feature Palin or Fey, and it was a snoozer (the absence of <a href="http://popwatch.ew.com/popwatch/2008/10/amy-poehler-bab.html?iid=top25-20081027-Amy+Poehler+gives+birth+(to+%27a+little+baby+Sean+Penn%27%3F">new mom Amy Poehler</a> probably didn't help either).</p>
<p>But we can also gauge the reaction of Internet users, thanks to the good folks at <a href="http://www.tubemogul.com/">TubeMogul</a>, a small start-up that specializes in tracking Web video views.</p>
<p>While SNL's sketches this season have become watercooler hits in both legal form (NBC.com, Hulu) and not-so legal form (YouTube), this weekend's show isn't making an impact, at least so far: TubeMogul says YouTube users are only trying to post SNL clips at the rate of about one per hour, since the show aired Saturday night.</p>
<p>That's down from an average of about six per hour for the other shows SNL has aired this season.</p>
<p>Could it be that NBC--owned by GE (GE)--is just doing an extra-zealous job of keeping illegal copies of its clips off of a video site owned by Google (GOOG)? <em>Mmmmmmaybe</em>.</p>
<p>But probably not: Last Thursday's SNL special, which featured not only Tina Fey, but also show veteran Will Ferrell as President George W. Bush, was a huge YouTube hit, generating 9.5 videos per hour and 1.85 million views in 24 hours.</p>
<p>Meanwhile NBC.com's own data confirm that this weekend's show fell flat: The site says the two political clips posted below have generated a mere 460,000 views since Saturday.</p>
<p>Compare that to Thursday's <a href="http://kara.allthingsd.com/20081024/will-ferrell-as-dubya-on-the-hot-lady-and-the-tiger-woods-guy/">showstopper</a>, currently at 1.5 million and counting.</p>
<p>I'd bet the remainder of our 401(k) that SNL's staff and cast are going to vote for Democratic presidential candidate Sen. Barack Obama next month.</p>
<p>But the bean counters behind the show are obviously rooting for the ticket of Sen. John McCain and Palin.</p>
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