Vevo, the music industry’s attempt to create a Hulu-like site for its music videos, will formally launch Dec. 8. The site, which is co-owned by Vivendi’s Universal Music Group, Sony’s music label and Abu Dhabi Media, will host a New York kick-off event that day.
Here’s a match up that makes plenty of sense: EMI Music Group, which has a new Norah Jones album to promote, is showing her videos on Hulu, the video joint venture that specializes in “premium” content. But the deal is the only one of its kind. While the big music labels have played footsie with Hulu in the past, they have yet to actually move any of their clips there. Instead, they’re concentrating on YouTube, which makes plenty of sense.
Vevo, the music industry’s version of Hulu, now has its own version of Providence Equity, the outside investor that took a flyer on the Web TV and movie joint venture: Abu Dhabi Media Company has purchased a stake in the company from owners Universal Music and Sony. No financials released, though I’m told the deal values the JV at $300 million.
Last month, Warner Music Group won the right to sell ads on its YouTube videos. Next step: Getting someone to sell ads on its YouTube videos, since the music label doesn’t have its own sales team. The plan: Hand those duties over to someone who’s already doing it for Veoh and other video outfits.
Time Inc. has spent the past few months convincing other publishers to join a new joint venture aimed at a market that doesn’t really exist yet–magazine-like publications to be delivered via e-readers like Amazon’s Kindle and Apple’s rumored tablet. Publishers like the idea. What will Apple and Amazon say?
Warner Music and YouTube, co-owners of the one of the Web’s nastiest spats, are about to patch things up. How’d they do it? By cutting a deal that looks a lot like the one YouTube has already made with Universal Music Group.
Vevo, the music industry’s attempt to create a Hulu-like hub for its videos, is going to attract a lot of eyeballs when it launches later this year. Here’s the guy who’s supposed to attract advertisers: David Kohl, a former Nokia executive who starts work today as the site’s sales boss.
Vevo, the “Hulu For Music Videos” site that Universal Music is launching with YouTube, just got a little more Hulu-like: Sony has signed on. I’m told that Sony will contribute cash and its library of music videos and will become an equity partner in the site, which until now has been wholly owned unit of UMG. Sony had already signed a deal with Google earlier this year to keep its music on YouTube, so I’m not sure what that means. More in a bit.
Sure, YouTube dominated the online video world in April, and Hulu is continuing its rocket ride. But it’s surprising to see that Viacom’s MTV, which squandered its natural lead in online video long ago, had a big month, too. What happened?
There are plenty of question marks surrounding Vevo, Universal Music Group’s new music video site that’s scheduled to launch later this year with a big assist from Google’s YouTube. But here’s one answer: The venture will be run by Rio Caraeff, who currently oversees UMG’s digital business.
At first glance, it seems straightforward: The world’s biggest music company and the world’s biggest video site team up to make a new music video hub. But Vevo, the arrangement announced by Google’s YouTube and Vivendi’s Universal Music Group yesterday, isn’t quite as straightforward as the two companies made it sound.
The world’s largest video site and the world’s biggest music company are joining up. Google’s YouTube and Vivendi’s Universal Music Group will be launching a new site, dubbed VEVO, which will highlight UMG’s videos. This is essentially what I’ve been calling “YouTube Music,” and it’s been in the works since last fall; in March I reported that the two sides had basically hammered out a deal. It’s a pretty big deal for YouTube, the music business, and the rest of the media world.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
D is unlike any other executive conference. Since its debut in 2003, D has brought to life the energy and excitement of the digital revolution in an unscripted, upfront and unparalleled way. Read more »
Don't miss a post! Sign up for our Daily Email and get AllThingsD.com delivered each day.
Get columns, blogs and video from D and All Things Digital on your iPhone. Download now »
