Here’s another quick glimpse of the advertising market, courtesy of Viacom. The cable giant says ad sales are still down, but that the rate of decline is slowing. And in the fall of 2009, that constitutes pretty good news.
Employees at News Corp.’s MySpace have been waiting to find out who their new ad sales boss will be. And, here she is: Nada Stirratt, who until today was running digital sales for Viacom’s MTV Networks.
Stirratt has her work cut out for her. The struggling social networking site, HQed in Beverly Hills, has been trying to reboot its image, spur innovation in its product and, most of all, pull itself out of a too-long slump, even as longtime rival, Palo Alto, Calif.-based Facebook, has seen explosive growth.
Last month, Warner Music Group won the right to sell ads on its YouTube videos. Next step: Getting someone to sell ads on its YouTube videos, since the music label doesn’t have its own sales team. The plan: Hand those duties over to someone who’s already doing it for Veoh and other video outfits.
Viacom has been rummaging through Google and YouTube records for more than a year as part of its $1 billion copyright lawsuit. Did it get what it was looking for? Maybe.
Vevo, the music industry’s attempt to create a Hulu-like hub for its videos, is going to attract a lot of eyeballs when it launches later this year. Here’s the guy who’s supposed to attract advertisers: David Kohl, a former Nokia executive who starts work today as the site’s sales boss.
Yes, Viacom is still suing Google for a billion dollars, because it says too many of its videos showed up on YouTube. But that doesn’t mean Viacom and Google can’t work together to prevent the cable giant’s videos from showing up on YouTube.
Want to see this in action? Go to YouTube and try to find a clip of the Kanye West/Taylor Swift/Beyoncé incident from Sunday night’s Video Music Awards.
Just how big a deal was a federal judge’s ruling Monday in the copyright-infringement fight between Veoh and Universal Music Group? Depends on who you ask, of course.
It’s a not-quite-annual tradition: Something unexpected (but perhaps not unplanned) happens at MTV’s Video Music Awards and the Internet can’t stop talking about it. But Viacom’s copyright lawsuit means that you’ll have work a bit if you want to see for yourself on YouTube.
iPods with cameras? Maybe. iTunes with new features? For sure. iTunes with Beatles? Nope.
I’m sure that Apple will indeed sell the Fab Four’s music via its digital music store one day. But it’s not happening at Apple’s keynote presentation tomorrow.
Want to play your favorite Beatles song in a videogame? If you want to do it with the official Fab Four-endorsed version of Rock Band, you’re going to have to wait until Sept. 9 and pay up to $250 for the privilege. Or you can head to JamLegend and play along with any song you like, for free.
Hard to tell how much of the modest ad recovery we’re hearing about is real versus hoped for. But analyst Richard Greenfield says that either way, Viacom won’t be getting a boost.
When videogame sales tank, what happens to sales at the world’s biggest videogame retailer? The answer shouldn’t be a surprise, but somehow the performance that Gamestop put in this morning managed to catch Wall Street off guard anyway.
Remember last week, when President Barack Obama threw out the first pitch at baseball’s All-Star Game? And remember the ensuing fuss about his form? And remember how Jon Stewart sliced through all of the crap with his typically incisive wit?
Alas, you’ve got no choice but to remember that last part. It has disappeared from the Web, apparently at the behest of Major League Baseball.
Web video publishers are desperately trying to figure out how to make money selling ads against their clips, but Viacom’s MTV Networks says it has figured it out: Use lots of ads in each clip!
We’re used to seeing Google vets leave for Facebook. Now they’re headed to Twitter.
The buzzy microblogging service has just grabbed its highest-profile Google exec to date: Alexander Macgillivray, a deputy general counsel at the search firm, is coming aboard as Twitter’s top lawyer.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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