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Wednesday, July 8, 2009

Bam! Google Goes Right for Microsoft’s Gut.

rockyCan Google’s boldest attack against Microsoft succeed? Absolutely. Even if it flops.

The newly announced Google Chrome OS won’t show up until the second half of 2010, when it will first appear on lightweight netbooks. Eventually, it’s supposed to run on full-sized PCs. But Chrome OS will start working long before consumers start booting it up next year as it forces Steve Ballmer and company to open up yet another front in their long-running war against Google.

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Thursday, June 11, 2009

Can an Old Superman Sell Microsoft’s New Browser?

deancain3Microsoft is throwing a ton of money into an ad campaign for its Bing search engine, hoping to claw back some share from Google. But I don’t think it’s sinking quite as much into the new ads it’s running for its newish version of Internet Explorer.

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Monday, March 23, 2009

Looky Here! Actual Revenue for Twitter, Courtesy of Microsoft.

exec-tweetsFinally. Here comes Twitter’s first real foray into advertising, courtesy of Microsoft’s marketing budget. And don’t worry, Twitter users: You won’t be getting come-ons for Vista in your Twitterstream. Not yet, at least. The program that Twitter has rolled out today–something called ExecTweets–is a fairly cautious step into marketing, and that is certainly by design. But it does give a you a good sense of what Twitter thinks it can do with its buzzy, fast-growing and almost revenue-free product.

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Tuesday, February 24, 2009

Jeff Bezos Sells the Kindle to Jon Stewart: “We’d Make It Cheaper If We Could”

kindle-stewart-2

Oprah is already on record as a Kindle fan. Jon Stewart–not so much. “The Daily Show” host let Amazon CEO Jeff Bezos on his show last night to pitch the Kindle 2.0, which started shipping yesterday. And while Bezos is an enthusiastic salesman, convincing someone to pay $359 for an electronic book reader isn’t a slam dunk.

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About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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