Tuesday, May 12, 2009
Non-News From Microsoft: More Layoffs–If the Economy Tanks Again
File this one under “hard to say it’s news”: Microsoft CEO Steve Ballmer says the company would consider more layoffs–if the economy falls off another cliff. Gotta credit him with consistency: He said the exact same thing a week ago.




Apple says its customers have downloaded one billion apps for the iPhone and iPod touch from its iTunes store. You can learn more by reading one of the many stories about the milestone or by visiting Apple’s site. Or you can visit the homepages of big Web publishers like the New York Times, The Wall Street Journal or CNET.com, all of which have once again handed over prime real estate to Apple for another intrusive/interesting ad.
Here’s Google’s sort-of answer to Hulu: A newly designed page to showcase TV shows and movies, along with new players and a new ad strategy. What’s not included: almost any first-run TV show or newly released movie. That’s the content that’s made Hulu successful and what’s also driven traffic to offerings from CBS and Disney’s ABC. You can’t accuse the Google guys of overselling this: In a press conference today, they described it as a “first step, a baby step.”
This is what passes for good news in the newspaper business these days: Someone bought some shares of one of the industry’s biggest companies. Alas, even that story is old news. And the headlines coming out of Gannett later this week won’t be pleasant either.
My colleagues over at The Wall Street Journal have been able to convince more than a million people to pay for full access to the paper’s Web site. Can it find even more people who are willing to pay for even more online stuff? We may find out: WSJ.com is contemplating what sounds an awful lot like trade newsletters.
Google is the most successful advertising company in history. So why is it spending money trying to convince advertisers to spend even more money online?
There’s increasing evidence that Web surfers have responded to the crush of online advertising by training themselves to ignore the ads altogether. Bad news for marketers and publishers alike. Apple’s solution: Place the ads where you’re not used to seeing them. And make them so big–and so interesting–that you can’t look away.
YouTube, the world’s biggest video site, and Universal Music Group, the world’s biggest music label, are talking about creating a YouTube Music site. About time.
Zilch. That’s the snap consensus from the Web pundits, who are baffled by Cablevision’s plan to start charging for access to the online version of Newsday, the Long Island daily it overpaid for last year. Will someone please explain what the cable guys are up to?


U.S. News & World Report, which used to be a weekly news magazine, then a biweekly one and is now a monthly publication, is going to try producing a weekly magazine once again. Online. And it wants you to pay up to read it. I appreciate the effort, but I don’t see how this one pans out.
