Thursday, January 28, 2010
More Optimism for Big Media and Big Ad Budgets
Things looked positively awful a year ago in medialand. So when prognosticators say things are improving, it’s important to remember that it’s all relative.
Still, if you’re among those who, say, make their living working for an ad-supported media outlet, it sure is nice to see this sort of thing: Barclays analyst Anthony DiClemente jacking up his 2010 U.S. ad market estimates from no growth to a 3.5 percent bump.





That pay wall that Newsday put around its Web site last year? Crazily effective–at keeping people from buying an online subscription. Since the wall went up three months ago, only 35 people–as in not quite three dozen–have paid the $5-a-week fee for Web access. What does this tell us about the New York Times plan? Not much.










