Here’s the beginning of the inevitable online video shakeout: Joost, the once-hyped video service that was supposed to rival Google’s YouTube, is restructuring to focus on “white label” services, i.e., a back end for other video players.
The site is laying off the majority of its 100-plus employees, and CEO Mike Volpi is out, replaced by Matt Zelesko, who had been SVP of engineering.
Remember all those stories about Web sites buckling under the weight of all that Michael Jackson traffic? Here’s the flip side, now being promoted by those same Web sites: Look at all of our Michael Jackson traffic! Yahoo, for instance, wants us to know that Jackson’s demise has been its good fortune. “Michael Jackson rushed to hospital” was the site’s “highest clicking” story, while Yahoo News set a record for hourly visitors.
The “Iran is Twitter’s defining moment” meme is losing momentum to the “Iran is YouTube’s defining moment” meme. But CNN has a different spin. Time Warner’s cable news channel wants us to know that it isn’t dependent on either the micromessaging service or Google’s video site to report on what’s happening in Iran–it has iReport.
A system to speed elite travelers through airports shuts down after four years and $116 million. Its failure will rub some shine off a couple of well-known media types: The entrepreneur behind Court TV and some of the primary investors behind Twitter.
How do we know that Google isn’t tracking the viewing records of people who watch YouTube videos at the official White House Web site? Because Google says so. The Electronic Frontier Foundation says that’s good enough for it, but Google’s answer may not satisfy everyone.
Never say never: Condé Nast, which is closing down its Portfolio business magazine, has decided not to turn off the lights at Portfolio.com. Instead, it is shifting control of the Web site–essentially, the Portfolio.com address and a couple years of archived content–over to American City Business Journals, its corporate cousin in the Advance Publications family.
Talk to online ad folks for any amount of time and you’ll walk away thinking that behavioral targeting–whereby marketers track and chase Web surfers based on which sites they visit and what they do there–is both old hat and the wave of the future. But I’m still convinced that there’s a very big gap between the way the ad industry views this stuff and the way politicians and average Americans do. For a reminder, head on over to NebuAd’s Web site, which no longer works. That’s because the targeting firm, which once employed 60 people, closed up shop on Friday.
What does it take to add a third player to a joint venture between two media conglomerates? More than four months of negotiations. Tens of millions of dollars help, too. That’s what finally got Disney to join up with GE’s NBC and News Corp.’s Fox in Hulu, the fast-growing Web video site. Here’s what that means for the three networks and the rest of the Web video business.
Nielsen caused a stir this week by releasing data that showed that 60 percent of Twitter users stop using the much-hyped service after a month. Under fire for the survey’s methodology, Nielsen has rerun its numbers–and ended up with the same result.
My colleagues over at The Wall Street Journal have been able to convince more than a million people to pay for full access to the paper’s Web site. Can it find even more people who are willing to pay for even more online stuff? We may find out: WSJ.com is contemplating what sounds an awful lot like trade newsletters.
Last year, New York Times executive editor Bill Keller told the newspaper’s newsroom that he would try very hard to not fire any of them. But he didn’t say anything about pay cuts. The Times today announced that it would be cutting salaries of its nonunion employees from 2.5 percent to 5 percent, and that it would be asking for “similar” cuts from its unionized newsroom workers “in a spirit of shared sacrifice and as a way to otherwise avoid layoffs in the newsroom.” It has also laid off 100 employees from its business operations.
In October, Mahalo.com founder Jason Calacanis laid off staff at his human-powered search engine. Then he announced he was hiring engineers for a mysterious new “Project A.” Today he’s unveiling it: An “answers” service designed to compete with one of Yahoo’s most successful sites.
File under “interesting, but understandable”: After a flurry of election-related interest in October, traffic to red-hot Hulu fell off in November. Blame Sarah Palin–or the lack of her.
While it’s true that Time Warner’s magazine unit is embattled, there are bright spots in the portfolio. Take People.com: The gossip magazine has always been one of Time Inc.’s strongest performers. Now its companion site is, too. Who gets credit? Some of it goes to celebs like Ashlee Simpson, and their babies.
The Times says its core Web ad business–selling display ads on its pages–fell off in November, has gotten worse this month and could really be in trouble next year. But About.com is holding up comparatively well.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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