As many readers noted, one big problem–potentially–with the plan is that Adobe (ADBE) and Apple (AAPL) generally don’t play well together. And in the case of Apple’s iPhone, they don’t play at all: Adobe’s flash platform doesn’t work in the iPhone, which is why many video sites, which depend on flash, don’t work well on the gadget.

So what if this happens again with Apple’s tablet, if and when the thing finally arrives?

I noted this yesterday, but didn’t get to talk to Adobe and Condé about it until later. Now I have their responses. The short version: They sure hope it works out.

The longer version is that both Condé and Adobe plan on running on all sorts of devices. And there’s not a lot they can do to satisfy Apple’s (AAPL) tablet requirements in advance, since Apple won’t discuss the tablet or even acknowledge that the tablet is in the works.

Here’s Adobe’s official line, provided by Senior Experience Design Manager Jeremy Clark:

Adobe has taken initial steps to prepare Adobe AIR to support mobile with performance improvements (reductions in memory usage, runtime size, JavaScript CPU consumption, and reduced CPU usage for background applications), and support multi-touch input used by mobile phones and presumably a new generation of slate devices. In fact we just announced a beta for AIR 2.0 that incorporates many of these features.

Our job at Adobe is to help create a great digital publishing platform. If publishers like Conde Nast and NY Times are delivering brand-name content via Adobe AIR, we believe that the devices that will win in the marketplace, will be the ones that support this open format. It should also be noted that Adobe recently announced plans to enable Flash applications to be brought to iPhone and indeed several are available on the iTunes store.

So we’ll continue to look for ways to enable publishers to deliver their content to the widest possible range of platforms, even on platforms that don’t yet support our runtimes.

It’s a reasonable enough response, given the alternative, which is to wait around for Apple to bring forth the wondergadget–or not. And in the meantime, the companies would miss an opportunity to help set standards for other guys’ gadgets.

On the other hand, there’s the less politic response, which you’re not going to hear from either company on the record: “Boy oh boy, are we screwed if our stuff doesn’t work with the market leader.”

But here’s one version of that take, from Time Inc.’s Josh Quittner, who is working on producing tablet-ready magazines for the Time Warner (TWX) publishing unit:

I am a hyperbolic guy, not to mention a purple writer, but I think it’s conservative to say that in the miserable publishing business, there is no greater hope for salvation that the iThing. With visions of giant iPhones dancing in our heads, all of us are working on prototypes of magazines and newspapers that will work on 9.7-inch, multi-touch screens linked wirelessly to stores. And, while there are at least a dozen manufacturers heatedly working on their own iterations, we all await the iThing because history has shown us that Steve Jobs leads the parade. Chaos will ensue, with many idiotic and competing platforms drawing precious resources from content makers who have to try just about everything until a frontrunner emerges.

Oh. One more quick item: As Quittner says, there are lots of publishers working on this stuff, and I look forward to seeing all of their efforts. And in case anyone gets the idea that I’m only paying attention to the biggest dogs, here’s what FastCompany.com’s Noah Robischon has to say about his company’s digital plans:

We’re working on delivering the magazine in several different digital formats right now, including to e-readers. Assuming the iTablet is a real product, and it uses any of these formats–and I’ve got no inside knowledge, it’s all based on rumor and guesswork–then we’ll be on the device too.

We’ve been approached by a few different companies working on e-reader formats for magazine publishers, as well as a couple that want to create digital versions of the magazine pages for online display. So we’re evaluating our options now. This space has become very active in the last 6 months, and it’s great to have so many options.

So there you go. Next?

[Image credit: clarity]

But Condé, like other publishers, says Apple (AAPL) won’t actually talk to the company about its plans for the device, or even acknowledge that it has plans.*

Condé’s plan, meanwhile, is to create digital versions of its magazines that will work on all the upcoming tablets, using new software from Adobe (ADBE). Those tablets aren’t actually on the market yet, but the publisher says it’s confident that we’ll soon see multiple versions of machines featuring large color touchscreens and wireless connections.

So who’s going to make those gadgets? Condé Nast CEO Chuck Townsend says his company is working closely with Hewlett-Packard (HPQ) and that it has also been communicating its plans to Apple. But Townsend made a point of saying that Apple executives themselves refuse to acknowledge that they’re actually planning a tablet: “They’re not talking to anybody openly,” he says.

Adobe is creating a publishing tool for the new format, as well as magazine-reader software that may come pre-installed on the devices or may require a download. The software company says it is working exclusively with Condé now, but will offer its tools to other publishers next year.

[Important technical point several readers have brought up: Adobe says its new reader software will run using its AIR platform, which works on multiple operating systems, including Apple's desktop system. But neither AIR nor Adobe's flash software works on Apple's iPhone, so if the new mystery device runs on that operating system, there's a problem. I'm following up with Adobe to see what it has to say. UPDATE: Here's Adobe's response.]

Condé says its work with Adobe won’t preclude the company from joining the “Hulu for magazines” storefront/distribution joint venture it has been discussing with Time Warner’s (TWX) Time Inc. and other publishers. “Those discussions are ongoing and important and imminent,” Townsend says.

Okay. So what will Condé’s magazines look like once the tablets appear? The publisher has been showing a demo video to advertisers, industry executives and employees, and I’m trying to convince the company to show it to the rest of the world. (UPDATE: Here’s a partial, low-quality version of the video).

But until then, you can get a sense of it by checking out the publisher’s first attempt to port a magazine to the iPhone, which was released today at the iTunes App Store.

Like the iPhone version of GQ’s December issue, Condé says its tablet magazines will feature the same content found in the print versions, including original advertising, with the ability to view pages in their original form or in formats designed specifically for the device. They will also import multimedia content, like videos, and offer the ability to synch up with social networks and other Web sites.

Condé also thinks the business model for its tablet mags will mirror that of its iPhone app. The company intends to charge readers for each title, and it plans to convince the Audit Bureau of Circulations, the magazine industry’s standards board, that its online sales are equivalent to newsstand sales. That will allow Condé to charge advertisers the same rate as for print ads.

If all of this works, it’s a dream scenario for Condé and other publishers. The magazine industry gets to keep the revenue streams its print publications generate without having to make the “analog dollars for digital pennies” discount that the Web requires. Meanwhile, Condé gets to bask in the benefits of digital–lower distribution costs, more engagement with readers.

Or put another way: Publishers hope the new devices will repair all the value destruction the Web has wrought.

But all of this assumes that consumers, who’ve shown no inclination to pay for this stuff on the Web, will be willing to pay for it once it appears on devices no one owns yet. We’ll find out soon enough.

*One possible exception is the New York Times (NYT), where editor Bill Keller refuses to talk about possible talks with Steve Jobs and company.

But we’re not exactly right. New statistics from the Pew Internet Project indicate that 19 percent of U.S. Internet users are on the service on a regular basis. To spell out the obvious: One in five is a lot of people, but it’s not everyone.

This is worth remembering as Google (GOOG) and Microsoft (MSFT) move to integrate Twitter updates into search results: Those results come from a particular slice of Web users.

Here’s Pew’s breakdown of that slice, by gender, race and other demographic markers:

Pew says the average age of a Twitter user is 31 (MySpace, 26; Facebook, 33; LinkedIn, 39). And it has some other stats that are useful–and, if you use the service, evident.

For instance, Twitter and mobile are a peanut butter/chocolate combination–25 percent of Internet users with wireless access use the service, compared with eight percent of those who are tethered. And, not surprisingly, gadget junkies are Twitter junkies too: 39 percent of Web users with four or more Internet devices use the service, compared to 10 percent with one device.

The full report is embedded below:

PIP-Twitter-Fall-2009 –

You can reach me via email (peter@allthingsd.com) or by leaving a comment below. I can’t promise any results, but I’ll do my best.

For the record: From afar, the Nook appears very similar to Amazon’s (AMZN) Kindle, with a few additional bells and whistles–a second color screen at the bottom of the device for navigation, wireless connection from AT&T (T) instead of Sprint (S), Wi-Fi connectivity, etc. The most intriguing tweaks, from my perspective, are a “sharing” feature and the fact that the Nook runs on Google’s (GOOG) Android operating system, which might allow for interesting upgrades over time.

But all of these features seem to be aimed at tech’s earliest adopters and not the general book-buying public that Barnes & Noble (BKS), Amazon, Sony (SNE) and everyone else is hoping to court. Recall that in the early days of music players, plenty of competitors offered competitively priced gadgets with features that Apple’s (AAPL) iPod didn’t have, and today, it’s like we never heard of them. My hunch is that we might see a similar dynamic play out with e-readers.

Amazon’s (AMZN) basic Kindle will now sell for $259, down from $299–and down from $359 earlier in the year. And the new version, which will allow users to download books in 100 countries besides the U.S., will sell for $279. It will be powered by a wireless connection provided by AT&T (T); the U.S.-only Kindle will continue to use Sprint (S) for a wireless connection.

Is there a catch? Maybe. Anti-Amazon gadfly Tom [Redacted!] (Tom, what do you do when you’re not emailing us this stuff?) points out a bit of fine print on Amazon’s order page: If you take your new Kindle outside the U.S. and try to actually buy something–or simply redownload something you’ve already bought–Amazon will charge you two bucks.

Here’s the fine print, which didn’t seem to make it into the press release–or (cough) the embargoed stories: “When traveling abroad, you can download books wirelessly from the Kindle Store or your Archived Items for a fee of $1.99.”

Still, it’s hard to see how Sony (SNE), whose comparable e-reader only offers a U.S. wireless connection (also from AT&T) and is scheduled to go on sale in December for $399, will be able to stay at that price point. And dark-horse Kindle competitors like iRex and Plastic Logic are going to have match or beat Amazon just to get into the race.

But it will come at a price: The device, shown below (click on image to enlarge), will retail in December for $399. That’s $100 more than the current price of Amazon’s Kindle 2. And that price point is almost certain to drop in coming months.

Sony wouldn’t let reporters handle the Daily, and didn’t put it through its paces, either. So hard to get a sense of much here. But here’s a video I shot of Sony exec Steve Haber holding the machine while talking up its virtues — which include free access to books from your public library.

EXTRA, EXTRA: SONY’S DAILY EDITION ROUNDS OUT NEW LINE OF DIGITAL READERS

Wireless 3G Reader Extends Sony’s Commitment to Bring
Open Digital Reading to Mass Audience

NEW YORK, August 25, 2009 Delivering on its promise to give consumers a variety of choices, Sony today announced the third member of its new Reader family–the Reader Daily Edition™, a highly-anticipated wireless model with 3G connectivity. The Daily Edition caps its new line of Reader products, joining the Reader Pocket Edition™ and the Reader Touch Edition™ which were announced earlier this month.
The Reader Pocket Edition and the Reader Touch Edition are available immediately, and the Reader Daily Edition will be available this December in time for the holidays at SonyStyle stores and SonyStyle.com.
“We firmly believe consumers should have choice in every aspect of their digital reading experience,” said Steve Haber, president of Sony’s Digital Reading Business Division. “Today, we take another large stride to deliver on that promise. We now have the most affordable devices on the market, the greatest access to free and affordable eBooks through The eBook Store from Sony and our affiliated ecosystem, and now round out our Reader offering with a wireless device that lets consumer purchase and download content on the go.”
A Family of Three Readers
The Reader Pocket Edition sports a five-inch electronic paper display packaged in a stylish chassis and is available in a variety of colors, including navy blue, rose and silver. It is available for the ground-breaking price of $199, making it the most affordable dedicated reading device on the market.
The Reader Touch Edition features a responsive, menu-driven six-inch touch screen panel that enables quick, intuitive navigation, page turning, highlighting and note taking with the swipe of a finger or by using the included stylus pen. It comes in red, black or silver and retails for about $299.
The Reader Daily Edition gives consumers wireless access via AT&T’s 3G mobile broadband network to Sony’s eBook store from just about anywhere in the U.S. Book lovers will be able to browse, purchase and download books as well as select newspapers and magazines when and where they want. There are no monthly fees or transaction charges for the basic wireless connectivity and users still have the option to side load personal documents or content from other compatible sites via USB.
The seven-inch wide, touch screen display provides for intuitive navigation and comfortable layout of content, including newspapers and magazines, whether you’re reading in portrait or landscape orientation. In portrait mode, about 30-35 lines of text are visible, making the experience very similar to that of a printed paperback book. A high contrast ratio with 16 levels of grayscale ensures that text and images are crisp and easy to read. The Daily Edition also boasts an attractive aluminum body with an integrated cover for durability. It has enough internal memory to hold more than one thousand standard eBooks and expansion slots for memory cards to hold even more. It will sell for about $399.
All three models feature Sony’s award-winning industrial design and an E Ink® Vizplex™ electronic paper display that emulates the look of ink on paper. Sony’s eBook Library software 3.0, which now includes support for many Apple® Macintosh® computers as well as PCs, makes it easy to transfer and read any Adobe® PDF (with reflow capability), EPUB, Microsoft® Word®, BBeB® files, or other text file formats on the Reader.
Access to Even More Content at the eBook Store by Sony
In addition to announcing a new family of Readers, Sony has also made several changes and improvements to its eBook Store to provide better access to an even greater variety of ebooks. Earlier this summer Sony announced the availability of more than one million free public domain books from Google, and the company made new releases and New York Times bestseller titles available for $9.99.
Today also marks the launch of Sony’s Library Finder application. Sony, working with OverDrive (www.overdrive.com), the leading global digital distributor of eBooks and to libraries, will now offer visitors to the eBook Store by Sony easy access to their local library’s collection of eBooks. Thousands of libraries in the OverDrive network offer eBooks optimized for the Sony Reader, and visitors can now find these libraries by typing their zip code into the Library Finder. Through the selected library’s download website, visitors can check out eBooks with a valid library card, download them to a PC and transfer to their Reader. At the end of the library’s lending period, eBooks simply expire, so there are never any late fees.
The Reader Pocket and Touch Editions, as well as available accessories such as AC adaptors, cases and covers with reading lights, are available now at SonyStyle.com and SonyStyle stores. Book lovers interested in trying out a Reader in person will also be able to find them for sale at Best Buy, BJs, Borders, Sam’s Club, Staples, Target, Toys“R”Us, Wal-Mart and other authorized retailers nationwide.

DIGITAL READING ECOSYSTEM EXPANDS FOR SONY’S READER

NEW YORK, August 25, 2009 Further evidence of the broad support for its open approach to digital reading, Sony today announced relationships with a variety of traditional and digital publishers who provide content in industry standard formats to create a universe of reading material compatible with the Reader.
All of these sites will offer content in the EPUB format, the International Digital Publishing Forum’s (IDPF) XML-based standard format for reflowable digital books and publications. EPUB has gained acceptance among major trade book publishers with dozens of publishers already producing the majority of their eBooks using the standard. Sony recently announced that the company is transitioning its entire content library to the EPUB format, giving consumers the freedom to purchase or download free eBooks from the eBook Store by Sony and read them on any EPUB-compatible device.
“From the beginning, we have said that an open format means more choice for consumers,” said Steve Haber, president of Sony’s Digital Reading Business Division. “Now, working with other industry leaders, we can provide a device that is compatible with the widest selection of content available. Readers can shop around for what interests them rather than be locked into one store.”
Sony’s eBook Store already provides access to more than one million public domain Google Books in EPUB format and, starting today, Sony’s Library Finder application will go live. Library Finder offers visitors to the eBook Store by Sony easy access to their local library’s collection of eBooks. Thousands of libraries offer eBooks optimized for the Sony Reader, and visitors can now find these libraries by typing their zip code into the Library Finder. Through the selected library’s download website, visitors can check out eBooks with a valid library card, download them to a PC and transfer to their Reader.
Other sites offering EPUB content include:
• Independent Bookstores–More than 200 participating members of the American Booksellers Association–including stores such as Tattered Cover (Denver, CO) and Vroman’s Bookstore (Pasadena, CA)–will have the ability to sell e-content to consumers beginning this fall. The stores using ABA’s IndieCommerce platform will offer content in the EPUB format and protected by Adobe’s Content Server 4 (ACS4) digital rights management, which is compatible with Sony e-Reader products. In addition, plans are underway to make Sony’s e-Reader devices available for purchase from independent bookstores in time for this holiday season. ABA is a not-for-profit trade organization devoted to meeting the needs of its core members–independently owned bookstores with storefront locations–through education, information dissemination, business products and services, and advocacy.
·        BooksOnBoard–BooksOnBoard, the largest independent eBook bookseller and member of both the ABA and IDPF, has been a staunch supporter of the EPUB standard through its founder Bob Livolsi. BooksOnBoard was the first eBook site to offer the EPUB standard to its burgeoning customer base and has sold more EPUB formatted books than any other online bookstore. BooksOnBoard believes that the EPUB standard significantly benefits the publisher, authors and most importantly the consumer.
·        NetGalley–NetGalley is an innovative and easy-to-use online service and connection point for book publishers, reviewers, media, librarians, booksellers, bloggers and educators. NetGalley delivers digital galleys and promotional materials to professional readers and helps promote new and upcoming titles. Starting today, NetGalley will support the Reader with the ability to download a protected PDF file and this fall the company will offer digital galleys in EPUB format.
• Powell’s Books and Powells.com–Powell’s Books is the largest independent bookseller in the world.  Innovative since its inception in 1971, it was one of the first booksellers online (beginning in 1994), and one of the first to sell eBooks for reading devices (the Rocket eBook) in 1999. Powell’s offers EPUB content for a wide range of compatible devices, including the Sony line.  Powell’s is an important player in the open access world of eBooks, where titles are provided by a wide range of publishers in a competitive retail environment, read on a range of devices, and downloaded and owned by millions of people around the world.

Privately held Plastic Logic says it will rely on AT&T (T) to supply its gadgets with a wireless connection, in the same way that Sprint (S) is the network provider for Amazon’s Kindle.

It’s the second big partnership Plastic Logic has unveiled this week; yesterday, it linked up with Barnes & Noble (BKS), which will be its virtual bookstore. I’m guessing it’s not a coincidence that Amazon (AMZN) announces its earnings Thursday afternoon.

Even if Plastic Logic’s reader becomes as successful as the Kindle, it’s unlikely this will be hugely significant for AT&T, the wireless company iPhone users love to complain about.

Each Apple (AAPL) phone on AT&T’s network represents $30 in monthly data charges alone, plus fees for a voice plan. But while Sprint and Amazon haven’t disclosed their terms, it’s estimated that Amazon pays Sprint something like $2 per Kindle user, per month.

If that’s the kind of thing that makes you happy, then you would love today’s call, in which the exact same thing happened again. Twice! From my transcription/paraphrase this afternoon:

Q: What about getting into the low priced/netbook category?

Apple COO Tim Cook: “Our goal is not to build the most computers, it’s to build the best. Whatever price point we can build the best in, we will play there. At this point, we don’t see a way to build a great product at that price point, $399, $499.” We think many customers buying those find themselves “disenchanted” after buying cheapo/netbooks.

Q: Do you think there is an emerging market for a “truly mobile device” with a larger screen, a market big enough that you may want to participate?

Cook: “Never want to discount anything in the future,” and never want to answer specifically your question about new products. [Duh.] But boy, do we think netbooks are lousy, and we think customers agree.

Two things here:

1. Apple has a history of disparaging products and markets right before they unveil their own. So it’s not unreasonable for analysts to keep asking about the prospects for a supercheap Mac laptop. But Apple really is emphatic about its distaste for these machines.
2. Apple is not ruling some sort of device that’s more expensive than a netbook and less expensive than a $999 MacBook…and may have a big touchscreen…and is bigger than an iPhone, etc. Something, perhaps, like an $800 iTablet. We’ll see.

EARLIER:

Joining call late; analysis of Q3 results here.

Reading from prepared statement:

• Eight billion songs purchased and downloaded from iTunes store.
• Slight uptick at Mac retail stores. 50 percent of Macs sold at stores to customers who didn’t own Macs before. 258 stores. 27 store remodels.
• Gross-margin improvement: Component cost increase not as high as expected; weaker U.S. dollar helped.
• Cash pile: Will be invested in short-term investments. First week of Q4, made $500 million payment to Toshiba for future supply of NAND flash memory.

Q&A:

• Please talk about your relationship with wireless carriers (i.e., when will you dump AT&T (T) for Verizon (VZ). Tim Cook: “I think that most of the carriers we’re doing business with are thrilled with lower churn…and, of course, their customers are demanding the iPhone.” Do you see opportunity beyond the iPhone, like data plans for laptops with AT&T? “Nothing to be announced today.” How’s your relationship with AT&T? “I think it’s an excellent relationship and we’re very happy with it.”
• Discussion of education and professional market for Mac laptops/PCs–both affected by economy more than consumer market, i.e., schools and corporations are less likely to spring for shiny new Macs than Joe Sixpack.
• How is the $99 iPhone performing? As we made changes–launch of 3Gs and lower-priced iPhones–we saw acceleration of unit sales. But won’t break down mix. Supply of phones has been “constrained” and demand is robust. Opportunity for enterprise sale? Big opportunity. Doing well with small business, and with big corporations and agencies where employees can purchase for themselves.
• Guidance details? No change in thinking regarding guidance offerings. We usually see an increase in Mac units from June to September, but we think the sequential increase will be less than in previous years since we’ve refreshed our lines a while back. Also, education sales are “under pressure from budget shortfalls.” Same thing with the iPod: We think we’ll see a decline for regular players but an increase for the iPod touch. Seasonality makes projections a little funky this time around given timing of product launches.
• Channel inventory for iPhone lower is than we would like; there are 1.83 million phones in inventory.
• Given the $999 MacBook and price cuts for the Mac line, is the MacBook more or less elastic than anticipated? As we expected, some people are now buying up, because they can get the Macbook Pro for $1,199, down from $1,899. “We’re not thinking fundamentally different about the Mac business than we were before.” If we can build great Macs at lower prices, we will, but we won’t put the Mac brand on products that aren’t up to our standards.
• Update on Snow Leopard? Why such a low price point? Snow Leopard is priced aggressively so that all our users can upgrade to it, and we expect that they will. What commodity prices are you worried about, what should we think of the Toshiba prebuy? Are others coming? The market for DRAM and large-size LCDs has “shifted to constrained environment” and prices have moved accordingly. The NAND supply is getting better. We have a long-term supply agreement with Toshiba. We view flash as key component because we use it in so many products, and we’re a big consumer on a worldwide basis. We’re always open to similar deals. We’ve done one with LG on LCDs. We may do others, but we’re not working on one now.
• Please talk more about consumer demand for lower-priced laptops. No details forthcoming. But on macro level: Once price changes, people are upsold from $999 unit to $1,199 unit. [We just heard that.] Prior to change, we had seen people leaning toward the $999 product. What about pricing on iPhone side? Sounds like $99 3G iPhone helped drive traffic to the $199 3GS iPhone. Was that the plan? We’re focused on total iPhone units. So we’re psyched about 5.2M iPhones sold. Also, take note that the 3GS is in short supply and not available in all territories. Also, early in cycle, you have more upgraders, and upgraders are more likely to get higher priced phones. Still, too early to tell about product mix.
• Competitors are now finally coming out with rival app stores–Pre (barely), BlackBerry, etc.). What are you up to in answering back? Well, we just launched OS 3.0. That’s pretty great. It has an Installed base of 45 million (iPhones and iPod touch). We have a gazillion apps. According to the latest numbers from Nokia (NOK) and RIM (RIMM), they have a couple thousand each; Android has maybe 5,000. “We feel extremely good about our competitive position and continue to believe that we’re light years ahead of other people.”
• What about getting into the low-priced/netbook category? Tim Cook: “Our goal is not to build the most computers, it’s to build the best. Whatever price point we can build the best in, we will play there. At this point, we don’t see a way to build a great product at that price point, $399, $499.” We think many customers buying those find themselves “disenchanted” after buying cheapo/netbooks.
• Is the carrier network strong enough to handle all the apps and the more robust apps you’re coming out with every day? Non-answer. Do you think you guys will make investments on the side to take pressure of carrier-capacity issues? No plans. When we entered business, we looked at it, decided what we could do well was deliver the handset. I think there are other people that have more skills in the network area, and I think we have a lot of those partners.
• Back to netbooks and things like netbooks, but better, like the iTablet: Do you think there is an emerging market for a “truly mobile device” with a larger screen, a market big enough that you may want to participate? Cook: “Never want to discount anything in the future,” and never want to answer specifically your question about new products. [Duh.] But, boy, do we think netbooks are lousy and we think customers agree.
• Any info on iPhone sales split between new buyers and upgrades? Nope. Okay, how about the app store? It looks like prices are in a “race to the bottom”; there are lots of 99 cent apps. Are you worried about that? And can you help customers distinguish between good ones and “garbage”? Cook: “We realize there’s further opportunity for improvement” regarding promoting quality apps, etc. Regarding price: It’s up to the developers. As the installed base grows, it makes more sense to have lower prices, but that’s up to the developers.

Call finished.

And if you are that kind of person, chances are you’re interested in the new phone’s “tethering” function, the ability to plug it into your laptop and use it as a modem. But you’re going to have be patient–and affluent.

If you’re an AT&T customer, you’re not going to get the chance to do this in the near future. The wireless company has announced that it’s going to offer tethering, but hasn’t said when. Meanwhile, it has said that it will offer MMS, the ability to send videos and photos from the phone without using email, this summer. So reading between the lines, it’s reasonable to assume that tethering won’t be showing up for the next few months at the very least

And if you’re an AT&T customer, chances are that when you do get the chance to tether, it’s going to be very expensive. Like most carriers, AT&T (T) has said it is going to levy an additional charge for tethering, but hasn’t said how much. Web reports out today suggest that AT&T plans to charge $55 a month. on top of its $30-a-month iPhone data plan. As Daring Fireball’s John Gruber notes, that’s much more than wireless customers outside the U.S. pay for tethering. But it’s cheaper than the rates other AT&T customers already pony up: Blackberry owners currently pay the carrier an additional $60 a month for tethering. UPDATE: Thanks to reader Rob Campbell for catching my error: AT&T charges Blackberry users an additional $15 a month for tethering. So if AT&T really does charge tethering iPhone users $55 a month, it’s likely to be an all-in-one charge that includes the phone’s $30 data plan. We’ll see when the company finally announces pricing, whenever that is.

For what it’s worth, I’m not in the chorus of those who think that’s outrageous: I currently pay Sprint (S) $60 a month for a (pokey) wireless EVDO card with a 5GB data limit, on top of the $100 I pay for an unlimited voice/data plan for my BlackBerry.

ANOTHER (!) UPDATE: Earlier in the day AT&T refused to comment on the $55 pricing plan. Now, via their Facebook page (!), the company confirms that tethering will not cost $55 on top of standard data plans. But it doesn’t actually say how much tethering will cost. So we’re back where we started.

[Image credit: PR 1001]

And there are lots of marketers trying their best to ignore technology and keep their ads as dumb as possible. Example: Sprint’s email to me this morning trying to convince me to sign a new contract so I can snag a free “Katana Eclipse X” from Sanyo. Here’s the pitch (click to enlarge):

Nothing against the Katana Eclipse X, by the way. I’m sure it’s a fine phone. But here’s the thing: Sprint (S) has my email address because I am a customer. I’ve been one for a decade. And so Sprint knows that:

• I own a BlackBerry 8830, and that…
• I spend $100 a month for an all-you-can eat plan (plus another $60 a month for a broadband wireless card!), and that…
• My contract expires in a couple of weeks.

So if I were Sprint, I’d be trying very hard to convince me not to ditch the company for AT&T (T) and Apple’s (AAPL) new iPhone 3G S, which looks awesome.

And again, nothing against the Katana, which is apparently available in “Nightlife Black and Hypnotic Pink.” But it’s no BlackBerry, and it’s no iPhone. And it’s not a Pre, the phone that Sprint and Palm (PALM) are positioning  to compete against those two.

But I’ve yet to get an email from Sprint telling me that the Pre exists–perhaps the company hopes that I’ll be wowed by its new woman-friendly TV ads. Or what about Research in Motion’s (RIMM) new “Tour,” which is coming out this summer and looks great? Nope. Had to learn about that one by reading a blog.

So while I worry that I’ll regret typing this, here goes: Dear Sprint: You know where I live, what I own and how much I spend. You know I’m a free agent at the end of the month. Want to keep me? Start pitching.

The program, created by Echostar’s (SATS) Sling group, is designed to let users watch TV shows, beamed from their own sets, on the  iPhone. It goes on sale for $29.99 today via Apple’s (AAPL) iTunes store–but without the ability to work over AT&T’s 3G network.

That’s our decision, says AT&T (T). The company’s rationale: The iPhone’s too powerful, and our network isn’t powerful enough.

That’s the gist of its argument, which both makes sense and confuses. AT&T says the Sling app could consume lots of network capacity, which is straightforward enough. But you can already use Sling apps for other handsets, like the BlackBerry, on AT&T.

The difference, AT&T says, is that the iPhone really isn’t a phone at all, but a PC that happens to make phone calls. “We consider smartphones like the iPhone to be personal computers in that they have the same hardware and software attributes as PCs.”

No argument there, either. But again, given that you can use the SlingPlayer over AT&T’s spectrum using different devices, it seems as if AT&T is really making a different argument: Just because you can watch TV on other devices doesn’t mean you will. But if we give people the chance to watch TV on iPhone, they’ll flock to it–and our network can’t handle that.

See for yourself. Here’s AT&T’s full statement, via Engadget:

Slingbox, which would use large amounts of wireless network capacity, could create congestion and potentially prevent other customers from using the network. The application does not run on our 3G wireless network. Applications like this, which redirect a TV signal to a personal computer, are specifically prohibited under our terms of service. We consider smartphones like the iPhone to be personal computers in that they have the same hardware and software attributes as PCs.

That said, we don’t restrict users from going to a Web site that lets them view videos. But what our terms and conditions prohibit is the transferring, or slinging, of a TV signal to their personal computer or smartphone.

The Slingbox application for the iPhone runs on WiFi. That’s good news for AT&T’s iPhone 3G customers, who get free WiFi access at our 20,000 owned and operated hot spots in the U.S., including Starbucks, McDonalds, Barnes & Noble, hotels, and airports. AT&T is the industry leader in WiFi.

[Image credit: Markhillary]

Verizon Wireless is poised to have rivals of Amazon’s popular electronic Kindle reader use its network to download material such as books and newspapers wirelessly, according to an executive for the wireless service provider.

Tony Lewis, who runs a program that helps third-party vendors certify their products to work on Verizon’s network, said in an interview ahead of the Consumer Electronics Show that he does not see the U.S. recession and concerns about weak consumer spending stalling manufacturers’ plans to bring out even nonessential products such as e-readers.

‘Competitors to the Kindle are out there and ready,’ said Lewis, who declined to name the company’s e-reader partners. ‘In 2009 I’d expect them to come to the market.’”

Amazon’s e-book uses Sprint’s (S) wireless network to let you beam books, blogs and other stuff directly to the device, so it makes sense that Verizon Wireless, a joint venture between Verizon (VZ) and Vodafone, would want to get in on the action.

Looking for more details? No dice–I have a feeling that Lewis was in a wide-ranging talk about Verizon’s plans, and e-books came up glancingly. And indeed, Verizon could add a whole range of interesting products this year, a result of its “Open Development” program, which is supposed to crack open its airwaves to a slew of electronic devices, prompted by nagging from Google (GOOG).

[Image Credit: Kindle Cake via geeksugar]

Verizon (VZ) said Thursday night that “a number of Verizon Wireless employees have, without authorization, accessed and viewed President-Elect Barack Obama’s personal cell phone account.” Verizon says the phone is a “simple flip-phone,” and not a Berry, and that it has been inactive for several months. But the startling public admission should be enough to convince Obama, if he needed any more prompting, that he’s going to have to give up his prized gadget.

It may also prompt Verizon to rethink its long-running ad campaign where its customers are followed around by hordes of the mobile company’s employees.