Thursday, April 9, 2009
It’s Official: YouTube, Universal Music Launching New Video Site
The world’s largest video site and the world’s biggest music company are joining up. Google’s YouTube and Vivendi’s Universal Music Group will be launching a new site, dubbed VEVO, which will highlight UMG’s videos. This is essentially what I’ve been calling “YouTube Music,” and it’s been in the works since last fall; in March I reported that the two sides had basically hammered out a deal. It’s a pretty big deal for YouTube, the music business, and the rest of the media world.
YouTube, the world’s biggest video site, and Universal Music Group, the world’s biggest music label, are talking about creating a YouTube Music site. About time.
